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Social Media Specialist

Social Media Specialist

World Skills Academy Sdn BhdPuchong, Selangor, Malaysia
8 hours ago
Job description

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Base pay range

Reports to : Brand / Marketing Director or CEO

Manages : Oversees four teams - Design, Video, Content, and Matrix (Social Media)

Main Objectives : Media communication strategy, brand visual coordination, content direction, advertising matrix management, annual event planning and execution, and driving brand growth and event performance.

Overall Strategy and Direction

  • Oversee the media communication direction for the "Tian Xin" brand and its sub-projects (Boutique, Zen Tourism, Education, Public Welfare, etc.).
  • Develop a full-year media plan based on the brand strategy (including content themes, schedule, and channel distribution).
  • Plan and monitor the overall media budget and resource allocation (coordination between Design, Video, Content, and Matrix teams).
  • Maintain consistent brand tone and style, ensuring visual and language consistency across all team outputs.

Annual Event Communication Planning (Key Focus)

  • Participate in company annual event planning meetings (e.g., art exhibitions, Zen tourism events, course launches, public welfare projects, etc.).
  • Responsible for event communication themes, naming, visual style, and promotion schedule planning.
  • Develop pre-launch, launch, and after-event communication plans.
  • Coordinate design, video, content, and advertising teams to ensure efficient production of event materials.
  • Oversee on-site media execution during events (photography, videography, live streaming, public relations exposure).
  • Maintain good relationships with external media, public relations, and partner brands to amplify event visibility.
  • Track event communication performance data and create post-event reports.

    • Design Team Management (Visual Art Direction)

  • Oversee various visual assets : Key Visuals (KV), posters, direct mail (DM), website banners, event visuals, product brochures, etc.
  • Establish visual guidelines (fonts, colors, layout, tone).
  • Guide the design team to maintain "high quality + consistency + innovation."
  • Communicate across teams to ensure visual and content information is synchronized.

    • Video Team Management (Video and Motion Graphics)

  • Oversee all video content (brand stories, course promotions, event recaps, social media short videos, etc.).
  • Plan script direction, shooting style, pace, and editing standards.
  • Ensure videos align with the brand's main themes and event topics.
  • Oversee outsourced filming and production budgets and timelines.

    • Content Team Management (Copywriting and Communication Content)

  • Oversee brand copywriting tone and voice.
  • Plan content calendars, social media posts, advertising copy, and event scripts.
  • Monitor the logic and appeal of content, ensuring IT has "warmth + power."
  • Collaborate with the Design and Video teams to make content more three-dimensional and story-driven.

    • Matrix Team Management (Social Media Matrix and Advertising Placement)

  • Manage the brand's main accounts and sub-brand accounts (Facebook / Instagram / TikTok / YouTube / Xiaohongshu, etc.).
  • Develop social media operation strategies (frequency, interaction, communication schedule).
  • Plan advertising placement, track data, and ROI.
  • Optimize algorithm exposure and fan growth paths.
  • Monitor competitor brands and market trends, and propose strategy adjustment recommendations.

    • Data Analysis and Performance Reporting

  • Regularly compile data from the four teams (design click-through rates, video views, post engagement, advertising performance).
  • Integrate the data into a visual report for management's decision-making reference.
  • Continuously optimize content direction and placement strategies based on data.

    • Team Leadership and Training

  • Manage all Media team members (performance evaluation, task assignment, growth plans).
  • Establish departmental workflows, approval mechanisms, and collaboration standards.
  • Cultivate cross-team collaboration skills within the team, fostering a culture of "creative unity."
  • Motivate the team to maintain creativity and a passion for learning.

    • Brand Image and Public Relations Integration

    Job requirements and responsibilities continue as applicable.

    Job Requirements

  • 5+ years of experience in media, advertising, brand communication, or content creation.
  • Familiarity with social media operations, ad placement, and visual content integration.
  • Possesses excellent communication and coordination skills, as well as team leadership experience.
  • Ability to understand data and trends, with strategic thinking and creative abilities.
  • Familiarity with Adobe / Meta / Google / TikTok platforms is preferred.
  • Experience with mind-body-spirit, aesthetics, or cultural brands is a plus.

    • Job Benefits

  • Performance Bonus
  • Annual Leave
  • Medical Leave
  • EPF
  • SOCSO

    • Seniority level

    Associate

    Employment type

    Full-time

    Job function

    Marketing

    Industries

    Education Administration Programs

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    Social Media Specialist • Puchong, Selangor, Malaysia