Chief Marketing Officer

Chief Marketing Officer (Penang, Malaysia)

Our client is a top university in Malaysia, currently seeking a Chief Marketing Officer (CMO) to oversee a range of functions to enhance the university's visibility, engagement, and external relationships.

Role Purpose

The CMO will play a pivotal role in driving the university's growth, enhancing its brand, and fostering relationships with key stakeholders. This position requires a strategic thinker with strong leadership skills, excellent communication abilities, and a deep understanding of marketing, communications, and university operations.

Responsibilities

• Corporate Development :

Build and maintain strategic partnerships with external organisations to foster growth opportunities.

Craft and execute effective internal and external communication strategies.

Oversee the creation and implementation of marketing campaigns to attract prospective students and stakeholders.

Collaborate with the admissions team to develop and implement strategies to meet enrolment goals.

Design and implement programmes to foster a vibrant and inclusive student community.

Develop and execute fundraising strategies to support institutional priorities and initiatives.

Organise and oversee events such as open days, graduation ceremonies, and community engagement activities.

Qualifications

Proven ability to drive strategic initiatives that support institutional growth and development.

Experience managing comprehensive marketing communication strategies to achieve organisational goals.

Demonstrated success in overseeing regional admissions operations to optimise processes and increase enrolment.

Expertise in developing and implementing programmes that enhance student engagement and improve the overall experience.

Strong track record of managing fundraising campaigns and engaging alumni to support institutional initiatives.

Skilled in identifying and securing grants, as well as building and maintaining strategic partnerships.

Experience managing corporate partnerships and delivering effective communication strategies.

Proficiency in building and sustaining a strong brand identity both locally and internationally.

Expertise in planning and executing events and managing media relations to enhance visibility and reputation.

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