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Specialist – Ads Copywriter

Specialist – Ads Copywriter

NIB Technologies Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia
14 hours ago
Job description

About the Role

We are looking for a talented and creative Ads Copywriter Specialist with 3–4 years of professional experience in crafting compelling ad copy for multiple digital platforms. This role requires a deep understanding of audience psychology, persuasive writing, and platform-specific best practices to deliver high-performing ad campaigns that drive engagement and conversions.

Key Responsibilities

  • Conceptualize and write clear, engaging, and persuasive copy for ads across platforms such as Facebook, LinkedIn, Instagram, Google Ads, and display networks.
  • Collaborate closely with designers, marketing strategists, and performance teams to develop cohesive ad creatives that align with campaign goals.
  • Conduct audience and competitor research to develop messaging strategies that resonate with target segments.
  • Optimize ad copy through A / B testing, performance analysis, and data-driven insights.
  • Maintain brand voice and tone consistency across all ad campaigns.
  • Stay updated on advertising trends, platform policies, and industry best practices.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • 3–4 years of proven experience as an Ads Copywriter, preferably in B2B and / or B2C digital marketing.
  • Strong portfolio demonstrating high-performing ad copy for paid media campaigns.
  • Excellent writing, editing, and storytelling skills, with a knack for creating attention-grabbing headlines and CTAs.
  • Familiarity with advertising platforms (Meta Ads Manager, Google Ads, LinkedIn Ads).
  • Ability to work under tight deadlines and adapt to fast-paced environments.
  • Strong understanding of SEO principles and conversion-driven writing.

    • Preferred

  • Experience in performance marketing or working with creative and media teams.
  • Knowledge of marketing funnels and consumer psychology.
  • Basic understanding of analytics tools for campaign performance review.

    • What We Offer

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and creative team
  • Professional development and career growth opportunities

    • Job Type : Full-time

    Pay : RM4, RM5,000.00 per month

    Benefits :

  • Professional development

    • Work Location : In person

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