Influencer Marketing Specialist

Job Description : -Design and implement influencer marketing initiatives to enhance brand awareness and drive conversions.   -Search for, evaluate, and integrate influencers who resonate with brand principles and target demographics.  -Handle contract negotiations, budget management, and monitor expenses related to influencer campaigns.   -Assess and present outcomes of influencer marketing efforts, delivering practical recommendations.   -Collaborate closely with content and social media teams to ensure influencer-generated materials align with overarching marketing objectives.   -Monitor influencer metrics, engagement levels, and return on investment (ROI) through analytical tools.   -Enhance influencer collaborations by experimenting with various content styles, calls-to-action (CTAs), and audience targeting tactics.   -Establish and nurture a community of influencers for continual partnerships.   -Keep track of competitor influencer activities and industry developments to identify new opportunities.   -Organize product seeding and public relations gifting initiatives for influencers.   -Remain informed about industry trends, competitive approaches, and compelling influencer content. [Apply now at https : / / my.hiredly.com / jobs / jobs-malaysia-szindore-job-influencer-marketing-specialist]

Job requirement : -Proven experience in influencer marketing, PR, or digital marketing roles (preferably in beauty, lifestyle, or e-commerce sectors). -Strong understanding of influencer ecosystems, particularly on platforms like TikTok, Instagram, and YouTube -Ability to identify, evaluate, and recruit influencers based on brand fit, audience quality, and engagement -Skilled in negotiating contracts, managing budgets, and tracking campaign expenses -Knowledge of analytics tools (e.g. Meta Insights, TikTok Creator Marketplace, Google Analytics, or influencer platforms like HypeAuditor, Upfluence) to measure ROI and engagement -Excellent communication and relationship-building skills to nurture long-term influencer partnerships -Creative thinking and strategic mindset in experimenting with content styles, formats, and CTA strategies -Ability to analyze influencer campaign performance and provide actionable insights -Strong collaboration skills to work closely with internal teams like social media, content, and design -Detail-oriented with strong organizational skills for product seeding, gifting, and campaign tracking -Up-to-date with influencer trends, viral content, and industry benchmarks -Fluent in English and Bahasa Melayu (if managing local influencers) -A portfolio or examples of past influencer campaign successes is a plus