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Digital Marketing Manager

Digital Marketing Manager

Agensi Pekerjaan Executive Recruiters Sdn BhdKuala Lumpur, 14, my
4 days ago
Job description
  • Lead the overall digital marketing strategy across all channels, including Search, Display, Mobile, and Social Media, ensuring alignment with the company’s goals and objectives.
  • Develop, implement, and oversee comprehensive digital marketing plans, focusing on user acquisition, lead generation, and brand positioning across multiple platforms.
  • Drive innovation by identifying new digital marketing opportunities, emerging trends, and platform updates to keep the brand ahead in a competitive landscape.
  • Lead the team in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn, Telegram, etc.), ensuring the creation of high-quality, engaging content that aligns with brand messaging and business objectives.
  • Manage and optimize marketing budgets, allocating resources effectively across channels and campaigns to maximize ROI and ensure cost-efficiency.
  • Conduct in-depth analysis of marketing campaigns, utilizing data-driven insights to enhance performance, improve key metrics (e.g., conversion rates, engagement, traffic), and make informed strategic decisions.
  • Collaborate with senior management and cross-functional teams (e.g., Brand, Sales, SEO, and Product) to ensure cohesive strategies and consistent messaging across all digital marketing efforts.
  • Establish KPIs for the marketing team, monitor performance, and provide regular reports to senior leadership on campaign effectiveness, budget usage, and strategic recommendations.
  • Oversee relationships with external vendors, agencies, and partners to ensure the effective execution of digital marketing initiatives.
  • Stay abreast of digital marketing trends, industry changes, and competitor strategies, making adjustments as needed to maintain competitive positioning.

    • Requirements

    • Candidates must possess at least a Bachelor's Degree in Marketing, Mass Communication, Advertising, or a related field.
    • At least 8 years of experience in digital marketing, with a proven track record of managing large-scale campaigns and delivering results across multiple platforms.
    • Relevant experience in Beauty industry will be an added advantage.
    • Demonstrated experience in managing teams and leading digital marketing strategies, with the ability to coach and develop team members.
    • In-depth understanding of digital marketing channels, including social media, paid search (Google Ads, Facebook Ads), SEO, and display advertising.
    • Excellent communication skills in both English and Mandarin will be an added advantage.
    • Ability to present data-driven insights and strategic recommendations to senior leadership.
    • Strong budget management skills, with experience in optimising marketing spend and improving campaign ROI.
    • Proficient in data analysis and reporting tools, including SEM, Similar Web, Google Analytics, and Excel / Google Sheets, with a keen eye for identifying trends and anomalies in campaign performance.
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    Digital Marketing Manager • Kuala Lumpur, 14, my