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SEA Marketing Executive - Business Operation

SEA Marketing Executive - Business Operation

KKdayKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

SEA Marketing Executive - Business Operation

KKday — Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities

  • Build and launch promos and evergreen modules (homepage, destination pages, deals) end to end and able to work within deadline
  • Optimise campaigns for app attributed GMV and profit
  • Create campaign coupon codes, set eligibility / guardrails, QA across devices, and post-campaign reconciliation
  • Draft briefs (copy / assets / UTMs), route to Design, manage approvals and go-live checklists
  • Coordinate regional comms (SG / MY / TH and others) : localisation, calendars, alignment
  • Ongoing QA / monitoring on links, tracking, remove expired campaigns

Campaign & Product Ops

  • Build and launch promos and evergreen modules (homepage, destination pages, deals) end to end and able to work within deadline
  • Optimise campaigns for app attributed GMV and profit
  • Create campaign coupon codes, set eligibility / guardrails, QA across devices, and post-campaign reconciliation
  • Maintain deal pages, surface hero SKUs per market, ensure pricing accuracy, retire stale items
  • Draft briefs (copy / assets / UTMs), route to Design, manage approvals and go-live checklists
  • Coordinate regional comms (SG / MY / TH and others) : localisation, calendars, alignment
  • Ongoing QA / monitoring on links, tracking, remove expired campaigns

    • Performance & Reporting

  • Maintain weekly / monthly dashboards for owned assets : Sessions, CVR, Orders, AOP, Revenue, Profit, Margin %
  • Track campaign performance vs target; flag gaps early and operation optimisations
  • Set up simple A / B tests and document learnings

    • P&L & Ops Support

  • Comfortable with P&L and sensitive to revenue, Profit, margin, and ROI
  • Update P&L revenue / expense trackers and escalate breaches of guardrails
  • Prepare simple forecasts for key pushes; reconcile coupons and media spend with Finance

    • Collaboration

  • Work with Partnerships, Paid, CRM, Product Ops, Design, and Regional Marketing; on campaigns, products optimization, raise / track tickets to closure
  • Share weekly status notes (risks, blockers, next actions) and escalate early with clear options / ETAs
  • Prepare go-live timeline checklists and post-launch readouts; work with teams on learnings into the campaign playbook
  • Support markets localisation and cross-device QA on app / web

    • Requirements

  • 2-3 years hands-on campaign execution / marketing ops (e-commerce, travel, or marketplace; strong internship experience considered)
  • Degree or Diploma in Marketing, Business, Communications or related
  • Numerate with basic P&L concepts (COGS, margin %, ROI) and Excel / Sheets (pivots, VLOOKUP)
  • Tools : Tableau / Mix Panel, CMS, marketing automation / CRM
  • Strong written comms, localisation awareness, meticulous QA, deadline-driven
  • Language : English & Mandarin

    • Seniority level

  • Entry level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Industries : Travel Arrangements

    • #J-18808-Ljbffr

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    Marketing Executive • Kuala Lumpur, Kuala Lumpur, Malaysia