CoinW WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Key Responsibilities
1. End-to-End Acquisition Modeling
- Map paid / organic acquisition channels and user conversion paths;
- Build analytical models tracking traffic → registration → transaction funnels;
- Design real-time automated dashboards for performance monitoring.
- Establish data-driven SOPs for key workflows (campaigns, activation, retention);
- Drive cross-functional implementation and continuous optimization.
3. Finance-Integrated Analysis
Conduct ROI / LTV-based cohort analysis to identify high-value user segments;Deliver acquisition source reports with resource allocation recommendations.Produce commercial insights reports via trend forecasting & attribution modeling;Mandatory Requirements
1. Experience & Background
Bachelor’s degree or higher;2-3 years in growth analytics at internet giants / fintech / Crypto exchanges.2. Technical Expertise
Mastery of attribution models (Last-Click, MTA, etc.) and channel evaluation frameworks;Proficient in Python / R for data processing / modeling (Pandas, Matplotlib / Seaborn).3. Domain Knowledge
Hands-on experience supporting exchange / fintech business growth;Fluency in core metrics : CAC, conversion rate, ARPU, retention.4. Language & Soft Skills
Fluent English (must collaborate seamlessly with native speakers);Proven ability to deliver end-to-end projects : data extraction → analysis → board-ready recommendations;Excellence in remote collaboration and ownership-driven execution under pressure.Preferred Qualifications
Experience with DeFi / Web3 user growth analytics;Familiarity with behavioral analytics tools (Mixpanel / Amplitude);Understanding of cryptocurrency market dynamics.Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Analyst
Industries
Financial Services and Technology, Information and Media
We are an equal opportunities employer and welcome applications from all qualified candidates.
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