Assistant Brand Manager

EPS ConsultantsKuala Lumpur, Kuala Lumpur, Malaysia

30+ days ago

Job description

Client Industry : Asia's leading retail and e-commerce network in activewear and lifestyle

Location : Plaza Zurich-Bukit Damansara

Key Responsibilities :

Commercial :

Liaise with brand principals and suppliers
Assist in planning, coordinating and executing all trade shows.
Collaborates with sales team for specific strategies for clients.
Responsible to work out annual / quarter / month brand planning with other key departments and making sure day-to-day job tasks are executed and working towards the brand plan
Monitor market trends, research consumer markets and identifying potential areas in which to invest, based upon consumer needs and spending habits
Assist with the analysis of various research data in order to make certain key projections and decisions related to the brand and drive sales growth
Propose actions to recover risk and maximize opportunities with other departments at category and line level

Marketing :

Responsible on brand strategies, includes the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

Assist in coordinating cross-functional activities related to consumer and marketing programs (including brand strategic planning, market positioning) and planning processes, manage timelines, and ensure timely completion of all deliverables

Creating and managing promotional collateral to establish and maintain product branding

Oversee the production of magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with designers, copywriters, media buyers and printers

Merchandising :

Assist in coordinating cross-functional activities related to consumer and marketing programs (including product segmentation, pricing, promotion) and planning processes, manage timelines, and ensure timely completion of all deliverables

Monitor sell-out dates against all products

Manage the range plan in season reflecting any changes based on current trade

Review the previous season and capture lessons learned for future improvement

Assist in developing the quarterly plan at category / season level that reflects the best possible mix of products to deliver the KPI’s

Assist with product development, pricing, and new product launches as well as developing new business opportunities

Handle supply / production problems as and when they arise

Candidate must possess at least a Diploma in Marketing or equivalent

At least 3 years working experience in related field

Strong written and spoken English and Bahasa Malaysia

Willing to work in Damansara Heights

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Assistant Manager • Kuala Lumpur, Kuala Lumpur, Malaysia