Head, Product, Usage & Loyalty, Cards Marketing, Cards Malaysia

Head, Product, Usage & Loyalty, Cards Marketing, Cards Malaysia

Maybank WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Own and manage the end-to-end Mass Product Portfolio (Islamic, Conventional, Co-Brands; excluding MU, FCB & myImpact) and the Maybank Loyalty Redemption Programme.
• Drive business performance across billings, receivables, and cards-in-force for all Mass products.
• Develop and implement strategic marketing and product campaigns to grow the portfolio and uplift card acquisition and billings.
• Enhance product value propositions to ensure competitiveness, innovation, relevance, and profitability.
• Lead cross-functional collaboration with internal sales channels and external partners to boost product uptake and acquisition.
• Ensure product compliance and Shariah alignment by working closely with Islamic banking stakeholders.
• Identify and execute cross-selling opportunities with internal and external partners to drive portfolio growth.
• Plan and manage A&P budgets covering product marketing, loyalty programmes, and acquisition campaigns.
• Collaborate with branding teams and advertising agencies to deliver impactful communication and promotional strategies.
• Conduct briefings and training sessions for sales teams and stakeholders to ensure campaign readiness and accurate product knowledge.
• Manage strategic partnerships to sustain product relevance, strengthen engagement, and support programme growth.
• Lead new product launches to ensure alignment with business objectives and customer expectations.
• Drive loyalty programme strategy and digital acquisition, including campaign development, merchant alliances, programme analytics, and digital marketing (SEO / SEM, paid media, partnerships) to increase engagement, redemptions, and spend.

Requirement :

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Product Management

Industries

Marketing Services

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