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Assistant E-Commerce Manager

Assistant E-Commerce Manager

HerbaLine Wellness GroupShah Alam, Selangor, Malaysia
18 hours ago
Job description

Job Responsibilities :

1. E-Commerce Strategy & Growth

  • Support the development and execution of multi-brand e-commerce strategies across Shopee, Lazada, TikTok Shop, and brand websites.
  • Assist in driving sales growth, brand visibility, and profitability for each HWG brand.
  • Contribute ideas for seasonal campaigns, membership tie-ins, and cross-brand promotions (e.g., spa + F&B bundles).

2. Marketplace & Campaign Management

  • Oversee product listings (SEO titles, descriptions, images, pricing) and ensure stock accuracy.
  • Register HWG brands for platform campaigns (11.11, CNY, Raya, etc.) and monitor performance.
  • Coordinate with marketplace account managers for promotions, vouchers, and visibility.

    • 3. Digital Marketing & Advertising

  • Execute paid ad campaigns (Meta, TikTok, Shopee Ads, Lazada Ads).
  • Support affiliate marketing, influencer collaborations, and livestream activities.
  • Track ad spends, ROAS, and conversion rates, suggesting optimizations.

    • 4. Customer Experience & Retention

  • Work with customer service to ensure timely responses, rating management, and dispute resolution.
  • Support integration of HWG membership points & loyalty programs into e-commerce channels.
  • Improve UI / UX consistency and customer journey across platforms.

    • 5. Data & Insights

  • Prepare weekly and monthly performance reports (sales, traffic, ad spend, conversion, repeat customers).
  • Analyse competitor activity and provide recommendations for growth.
  • Highlight underperforming SKUs and suggest improvements.

    • 6. Cross-Functional Collaboration

  • Coordinate with marketing team for campaign visuals and messaging.
  • Work with operations & logistics to ensure timely delivery and stock alignment.
  • Support finance team in e-commerce sales reporting and reconciliation.

    • Job Requirements :

  • Education : Bachelor's degree in Marketing, Business, E-Commerce, or related field.
  • 3–5 years of experience in e-commerce / marketplace operations (Shopee, Lazada, TikTok Shop).
  • Experience in paid ads and campaign execution preferred.
  • Hands-on experience with Meta Ads, TikTok Ads, Shopee / Lazada Ads.
  • Familiar with marketplace dashboards (Shopee, Lazada, TikTok Seller).
  • Hospitality background is an advantage.
  • Strong in Excel & reporting tools; knowledge of SEO / SEM is a plus.
  • Languages : Proficient in English & Bahasa Malaysia; Mandarin is a strong advantage.
  • Detail-oriented, data-driven, and execution-focused.
  • Good communication skills to coordinate across multiple brands.
  • Able to manage multiple campaigns / projects under tight deadlines.
  • Willing to work flexible hours during major campaigns (11.11, 12.12, festive seasons).
  • Thrives in a fast-paced, multi-brand environment.
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    Assistant Manager • Shah Alam, Selangor, Malaysia