Intern - Marketing & Communication (Planning & Research)

Define your future at Hong Leong Bank

Key Responsibilities

• Market Research & Segmentation : Learn and apply fundamental market research principles, including qualitative and quantitative methodologies. Gain experience in understanding and utilizing customer segmentation models, and explore the role of AI in segmentation activation.
• Research Methodology : Assist in setting up primary research methodologies, developing discussion guides / questionnaires, and determining sample sizes. This includes hands-on experience in programming and launching mock surveys.
• Data Analysis & Reporting : Participate in data processing and analysis for primary research, learning skills such as cross-tabulation and coding. Contribute to the development of research reports, including data visualization and presentation of findings.
• Learning Activation : Apply knowledge gained from earlier weeks of the internship to execute 1-2 research projects with guidance. This involves preparing and presenting research findings.
• Research Skills : Develop a strong understanding of both primary and secondary research. This includes conducting desktop research and learning how to leverage AI tools for efficient research processes.

Requirements

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.