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Assistant Manager, Brand Marketing

Fraser & Neave Holdings Bhd (F&N)Shah Alam, Selangor, Malaysia

17 hours ago

Job description

As the Assistant Manager, Brand Marketing at Fraser & Neave (F&N)', you will be responsible for developing and implementing effective brand strategies to drive the success of our diverse portfolio of products. In this full-time position based in Shah Alam, Selangor, you will play a pivotal role in shaping the brand identity and positioning of our established and emerging brands within the marketing and communications landscape.

What you'll be doing

Developing and executing comprehensive brand marketing plans to increase brand awareness, engagement, and loyalty among target consumers
Managing all aspects of brand marketing including market research, campaign ideation, content creation, and channel distribution
Collaborating cross-functionally with teams in advertising, digital, and sales to ensure consistent brand messaging and experiences
Analysing market trends, consumer insights, and campaign performance to inform strategic decision-making and optimise marketing efforts
Building and maintaining strong relationships with external partners such as advertising agencies, media outlets, and influencers
Monitoring and reporting on brand health metrics to measure the success of marketing initiatives
Staying up-to-date with industry best practices and emerging marketing technologies to continually enhance brand strategies

What we're looking for

Minimum 5 years of experience in brand management or marketing roles, preferably within the FMCG or consumer goods industry

Demonstrated success in developing and executing effective brand marketing campaigns across various channels

Strong analytical and problem-solving skills with the ability to interpret data and derive actionable insights

Excellent communication and stakeholder management skills, with the ability to collaborate effectively with cross-functional teams

Creativity and a passion for developing innovative brand strategies that resonate with target audiences

Familiarity with digital marketing platforms and tools, and experience in leveraging them to drive brand engagement

Bachelor's degree in Marketing, Communications, or a related field

What we offer

At Fraser & Neave (F&N)', we are committed to providing our employees with a rewarding and fulfilling career. In addition to a competitive salary and performance-based bonuses, we offer a range of benefits including comprehensive health insurance, generous leave entitlements, and opportunities for professional development and career advancement. Our dynamic and inclusive work culture encourages collaboration, innovation, and work-life balance.

If you are a passionate and forward-thinking brand marketer who is eager to contribute to the growth of our esteemed brands, we encourage you to apply for this exciting opportunity.

Apply now

to join our team and make your mark in the industry.

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Brand Manager • Shah Alam, Selangor, Malaysia