Data Developer RDP Campaign Management

Overview

Luxoft WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. Our client is a leading bank with a global network, seeking Consultants to join a newly set-up technology centre in Kuala Lumpur to deliver innovative financial technology solutions. Responsibilities

Design and implement segmentation, technical, and delivery workflows in Adobe Campaign (or Unica / equivalent campaign tools). Develop, execute, and manage email marketing campaigns, including triggered emails, dynamic content, audience targeting, and campaign reporting. Build and manage cross-channel marketing solutions : direct mail, offer management, preference centers, and mobile campaigns. Work on customer segmentation and targeting using Adobe Analytics integration, predictive send-time optimization, and engagement scoring. Collaborate with business teams to design and deliver end-to-end marketing automation workflows integrated with enterprise data platforms. Support data connectors and external system integrations for campaign audience data and customer profiles. Perform campaign performance analysis, reporting, and optimization based on KPIs and engagement metrics. Ensure scalability, reliability, and security of campaign systems across Linux, Windows, AIX, and Unix environments. Participate in Agile / Scrum processes, version control, and CI / CD pipelines for deployment. Mandatory Skills

3 to 5 years of experience with Adobe Campaign, Unica, or any enterprise campaign management tool (at least one mandatory). Adobe Segmentation Workflows, Technical Workflows, and Delivery Workflows. Email Management : Triggered emails, email reporting, dynamic content. Cross-channel Marketing : Campaign management, Campaign reporting, Direct mail, Offer management, Preference centers, and Mobile marketing. Segmentation and Targeting : Adobe Analytics integration, Audience segmentation, Customer profiles, Data connectors, Predictive send time optimization, Predictive engagement scoring. Hands-on experience in Email Management, Triggered emails, email reporting, dynamic content; Cross-channel Marketing, Campaign management, reporting, direct mail, offers, preferences, mobile marketing. Nice-to-Have Skills

Knowledge of TD, HD Data Models and data patterns. Functional (one or two) Business Analysis / Business Acumen. Domain knowledge in Data Modeling / Profiling / Mapping and Data Marts. Finance Analytics, Credit Risk Analytics, Product Knowledge across Treasury & Wealth Management, Trade Finance & Accounts Receivable, Retail Bank & Cards, and Data Modeling (FSDM / Data Marts). Finance-GL, Risk, Wholesale, Retail, Core, Wealth, Trade, Insurance, Deposits, Customer management, Credit management, Tax, Compliance, Regulatory, BCBS 239, Basel, etc. Seniority and Employment

Seniority level : Mid-Senior level Employment type : Full-time Job Function and Industries

Job function : Information Technology Industries : IT Services and IT Consulting Note : This description reflects the responsibilities and qualifications for the role as listed. The posting may include additional related opportunities.

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