Senior Social Media Content Specialist

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Job Description

As a Social Media Content Specialist, you will play a pivotal role in crafting and executing creative content across our brands' social media platforms, with a focus on Facebook, Instagram, and TikTok. Your main goal will be to develop engaging, innovative content that resonates with our target audience, drives brand awareness, and enhances engagement. You will work closely with the team members and other departments to ensure our social media presence is cohesive, on-brand, and aligned with our business objectives.

Key Responsibilities

• Develop, plan, and execute high-quality social media content, particularly focusing on Reels and short-form video formats.
• Collaborate with the Social Media Manager to strategize and plan monthly content calendars that align with brand goals.
• Stay up-to-date with industry trends and insights to create content that is relevant, engaging, and innovative.
• Assist in creating content for events, roadshows, influencer visits, and other brand-related activities.
• Contribute ideas for IG Stories, Reels, and other social content formats that boost engagement and reach.

Community Engagement

Analytics & Reporting

Cross‑Department Collaboration

Support & Development

Requirements

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