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Channel Marketing Senior Specialist (MNC in Selangor)

Channel Marketing Senior Specialist (MNC in Selangor)

Asia Recruit (Permanent, Contract, & Executive Recruitment)SelangorMalaysia, Selangor, Malaysia
1 day ago
Job description

Channel Marketing Senior Specialist (MNC in Selangor)

Company Background : Our client is an established, global industrial technology leader that focuses on sustainability and provides integrated solutions for various purposes. They are currently looking for a Channel Marketing Senior Specialist to be based in Selangor.

Job Responsibilities :

  • Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Annual Marketing Sales Plan priorities.
  • Conduct TAM / SAM / PAM analysis to identify growth opportunities across targeted channels.
  • Conduct environmental scans to inform go-to-market plans.
  • Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.

Partner Profiling & Ecosystem Development :

  • Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
  • Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
  • Drive cross-segment synergies and upsell / cross-sell opportunities.

    • Program Design & Execution :

  • Design and implement channel programs that enhance partner engagement, loyalty, and performance.
  • Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits.
  • Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.

    • Performance Monitoring & ROI :

  • Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
  • Continuously refine strategies based on data insights and market feedback.

    • Enablement & Experience :

  • Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
  • Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.

    • Job Requirements :

  • Minimum a Degree in engineering, sales or marketing or related discipline.
  • Minimum 8 years of solid experience in channel marketing
  • Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
  • Proactive and contributing to the team with new initiatives to accelerate revenue.
  • Strategic thinking and good interpersonal skills.
  • Fluent in English - both spoken and written.
  • Willing to work in Selangor.

    • Experienced candidates are encouraged to apply online or you may email your resume to

    Only shortlisted candidates will be notified.

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    Marketing Specialist • SelangorMalaysia, Selangor, Malaysia