Marketing Development Specialist (B2B Lead Generation)
TDCXKuala Lumpur, Kuala Lumpur, Malaysia2 days ago
Job descriptionMinimum 1–2 years B2B lead gen experience (Junior Level) OR 3–5 years B2B lead gen experience (Mid–Senior Level) CRM Sales Module usage experience (any CRM platform acceptable) Comfortable conducting webinars and presenting to small online audiences Familiarity with at least one sales qualification framework (BANT / PACT / MEDDIC) Degree or Diploma (Strict requirement, no exceptions) Knowledge or exposure to Cloud platforms (AWS, Azure, Google Cloud) — big advantage Experience in Tech BPO, IT Lead Gen, Cloud Solutions, Enterprise Hardware / Software Sales Background in IT Distributors, CSPs, System Integrators or similar tech environments Comfortable speaking to people all day Passionate about tech & cloud solutions Motivated by targets and growth opportunities Confident in presenting and leading conversations Associate Full-time Outsourcing and Offshoring Consulting and Marketing Services
TDCX Federal Territory of Kuala Lumpur, Malaysia
We are looking for a highly engaging Marketing Development Specialist to support B2B lead generation and client engagement across regional markets. This role involves prospecting, nurturing leads, hosting webinars, and partnering closely with sales teams to drive cloud and enterprise solution pipelines.
Key Responsibilities
- Drive B2B lead generation through targeted outreach and qualification of prospects.
- Manage CRM entries, sales funnel stages, and follow-up activities accurately.
- Conduct intro calls, product awareness sessions, and webinar presentations .
- Work closely with Sales Account Managers to convert qualified leads into active sales opportunities.
- Understand customer needs and position appropriate enterprise or cloud solutions.
- Track performance metrics and provide regular pipeline reports.
Must-Have Requirements
Qualifications
Nice to Have
Who Thrives in This Role
Seniority level
Employment type
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Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia
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