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Marketing Specialist

Marketing Specialist

Yaoyao Malaysia Info Tech Sdn BhdKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

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Yaoyao Malaysia Info Tech Sdn Bhd provided pay range

This range is provided by Yaoyao Malaysia Info Tech Sdn Bhd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Job Responsibility

  • Brand's Social Media Management (Facebook & Instagram), including contents development and planning, caption writing & post release, community engagement; Be responsible for the Reach, followers, and engagement rate result on social media;
  • Be responsible for the Co-brand & KOL sourcing, partnership negotiation, content script create and review, ensuring the final data results;
  • Membership Community maintenance and growth, come up with membership activity &recruitment plan;
  • Media Buy, Develop and implement local media placement plans, including advertising placements and promotional campaigns, to boost brand visibility and market share. Especially Facebook CPAS ads.
  • Understand local market needs and competition, actively participate in market research, propose innovative marketing ideas and strategies to drive continuous growth of the brand;
  • Identify and establish partnerships with local businesses and organizations for co-branding opportunities; collaborate on joint marketing efforts, ensuring mutual benefits and alignment with brand standards;
  • Oversee the budgeting and planning of the social event and partnership with different stakeholders, ensuring efficient allocation of resources.
  • Develop and collaborate with potential offline events organization & CSR organizations.

Job Requirements

  • Bachelor's degree or above in Marketing, Advertising, Media, or related fields;
  • Minimum of 2 year of relevant experience in marketing or brand promotion, with a preference for direct experience working for a brand, with a proven track record in offline marketing, event planning, and co-branding initiatives;
  • Good command of written English;
  • Proficiency in Excel and data analysis to monitor and assess data performance;
  • Strong organizational skills with the ability to manage multiple projects and budgets simultaneously;
  • Creative thinking, possess innovative marketing thinking with strong local insights.

    • Job Benefits

  • EPF / SOCSO
  • Annual Bonus
  • Attendance Bonus
  • Training Provided

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing
  • Industries
  • Retail

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    Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia