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Brand Manager

Brand Manager

Kawan Food Manufacturing Sdn BhdShah Alam, Selangor, Malaysia
16 hours ago
Job description

DUTIES AND RESPONSIBILITIES

1. Brand Strategy and Planning :

  • Develop and implement brand plans in line with overall business goals.
  • Analyze market trends, consumer insights, and the competitive landscape to identify growth opportunities. Translate insights into actionable strategies for brand growth.
  • Ensure all brand communications and activities align with brand guidelines & values and company policies.
  • Monitor and manage brand budgets to ensure cost efficiency and strong ROI.
  • Track brand performance metrics, including sales, market share, and consumer perception.

2. Product Development and Management :

  • Lead cross-functional teams (Sales, R&D, Supply Chain, Finance) to drive new product development, launches, and in-market execution
  • Collaborate with the quality assurance team to ensure accuracy of product claims and adherence to compliance standards.
  • Track and analyse post-launch performance to identify opportunities for growth and address any gaps.

    • 3. Marketing and Campaign Execution :

  • Plan and execute marketing campaigns across digital, social media, print and in-store channels.
  • Collaborate with designer & creative media agencies to ensure high impact communications.
  • Track and optimize brand initiatives based on performance metrics.
  • Represent the voice of the consumer internally and consistently champion brand values.

    • JOB REQUIREMENT

    Candidate must possess at least a Bachelor's degree in Marketing, Business, or equivalent.

    At least 3-5 years of relevant experience in brand and marketing management, preferably in the FMCG food industry (Frozen Food industry preferred).

    Strong analytical, problem solving, and communication skills.

    Creative thinker with a strong sense of consumer needs.

    Ability to synthesize complex data into clear, actionable insights.

    Excellent project management, interpersonal, and communication skills.

    Ability to thrive in a fast-paced, results-oriented environment.

    Proficiency in MS Office; experience with Nielsen, Kantar, or other market data tools is a plus.

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    Brand Manager • Shah Alam, Selangor, Malaysia