Content Creator

As a Content Creator at OnTheGo, you will play a central role in shaping the voice, visuals, and storytelling of our brand across TikTok, Instagram, and other digital platforms. You will be responsible for content planning, production, and execution that resonates with athletes, fitness enthusiasts, and the wider community.

Key Responsibilities :

• Develop annual and monthly content calendars aligned with marketing campaigns (e.g. Raya, Merdeka, Year-End, Fitness Events, Athlete Features).
• Plan, shoot, and edit engaging video content primarily for TikTok, Instagram Reels, and YouTube Shorts.
• Cover OnTheGo events, athlete collaborations, and fitness community activities through high-energy video storytelling.
• Create thumb-stopping short-form content optimized for virality and shareability.
• Collaborate with the marketing team to strategize campaign directions and messaging.
• Manage end-to-end video production, from ideation to shooting to editing.
• Stay updated with social media trends, TikTok algorithm shifts, and viral formats.
• Utilize editing tools (CapCut, Premiere Pro, After Effects, or AI tools) to create polished and professional outputs.
• Assist in photography, simple graphic design, and other creative deliverables when required.