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Manager, Creative Marketing

Manager, Creative Marketing

Inside LvmhMalaysia, Malaysia
21 hours ago
Job description

Sephora, a division of LVMH – Moët Hennessy Louis Vuitton, is a global leader in beauty retailing. It successfully operates more than three thousand points of sale across Americas, Europe, Middle East, and Asia. Its aim is to animate the most loved beauty community in the world.

Sephora Southeast Asia Oceania is a high growth division of leading global beauty retailer, Sephora. Our teams run omni-channel retail businesses in Singapore, Malaysia, Thailand, Australia, and New Zealand, franchise operations in India & Indonesia and we run ecommerce only businesses (the first in the world globally for Sephora!) in Philippines. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our exceptional people! With ambitious growth plans we are always looking for talented people who are passionate about building businesses and developing themselves and our customers’ experience.

The Opportunity

We are seeking a strategically minded and highly organised Creative Marketing Manager to lead creative and content development across APAC. You will personally lead Tier 1 “priority” workstreams (including our big tentpole campaigns and the running of the APAC content management ecosystem) , and partner closely with cross-functional teams (Digital, CRM, Integrated Marketing, Brand Partner Marketing, Local Markets, etc.) to deliver holistic strategies that fuel business impact.

You will also be responsible for shaping the strategy for Sephora’s owned channels , ensuring we adopt and scale best-in-class practices across the region .

An ideal candidate will bring experience from an agency, editorial, or brand content background , combining a strong grasp of storytelling craft with the ability to operationalize content for scale. This role requires creativity, communications strategy, and a future-facing mindset—building not only great work but also the systems and processes that sustain excellence across the region. A willingness to work independently across key workstreams and flexibility to contribute across other creative projects will be critical.

Key Responsibilities

  • Oversee and define the strategy for owned channels, ensuring adoption of best-in-class practices across markets.
  • Personally manage Tier 1 “priority” workstreams, notably the implementation, and governance of the APAC content management ecosystem and leading tentpole campaigns.
  • Be willing to work independently on end-to-end workstreams and flexible to support other creative projects as needed.
  • Foster a strategic, “create with the end in mind” culture that considers the full lifecycle of creative assets, from ideation through measurement.
  • Act as brand guardian—upholding identity, tone, and visual standards across all channels.
  • Content & Communications Strategy

Build and operationalize a content management ecosystem to ensure clear content cascades to markets, streamlined adoption, and measurable impact.

  • Leverage editorial and content best practices to craft compelling narratives that drive engagement across platforms.
  • Translate creative platforms into 360° omnichannel strategies (digital, social, in-store, CRM, experiential) that bring campaigns to life across the customer journey.
  • Track performance of creative assets, sharing insights and optimizations to continually improve effectiveness.
  • Process & Project Management

    • Oversee multiple workstreams, ensuring delivery against scope, budget, and timelines.

  • Implement efficient workflows that allow for visibility, scalability, and cross-market reapplication of assets.
  • Collaborate with agencies, production, and media partners to ensure ideas are fit-for-purpose across platforms and markets.
  • Stakeholder Engagement

    • Act as a central connector between creative, marketing, and business teams, aligning stakeholders behind a shared vision.

  • Confidently present creative strategies and outputs to senior leadership, incorporating feedback and building trust.
  • Partner with markets to ensure strategies are actionable, relevant, and drive adoption across APAC.

    • Success Profile

  • Proven ability to combine creativity with strategic communications thinking, building systems that scale creative excellence.
  • Strong leadership : empowers teams, manages accountability, and develops talent.
  • Background in agency, editorial, or content-led environments—comfortable shaping narratives, managing stakeholders, and delivering high-quality creative at pace.
  • Deep understanding of 360° campaign execution, owned channel strategy, content lifecycle management, and omnichannel storytelling.
  • Excellent stakeholder management and presentation skills, with the ability to influence across levels and markets.
  • Highly curious, lateral thinker who proactively explores new ways to bring communications to life.
  • Skilled in project management, ensuring delivery of Tier 1 campaigns and BAU work to the highest standard.
  • Proven ability to independently lead a Tier 1 project, such as the content management ecosystem, from design through to regional adoption.
  • Passion for creative excellence, with attention to detail and commitment to brand consistency.
  • Passionate about beauty!

    • While at Sephora, you’ll enjoy...

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
  • The culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.

    • You can unleash your creativity , because we’ve got disruptive spirit. You can learn and evolve , because we empower you to be your best. You can be yourself , because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora .

    Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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    Manager, Creative Marketing • Malaysia, Malaysia