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Specialist, Digital Marketing

S&P GlobalGeorge Town, Penang, Malaysia

7 hours ago

Job description

Overview

About the Role : Grade Level (for internal use) : 10

Responsibilities

Scheduling, posting, and analyzing traffic data on social media platforms (YouTube, LinkedIn Group).
Create engaging content on social media platforms to attract and retain customers and maintain a consistent brand message.
Coordinate between internal experts and industry influencers to host e-forums and / or content collaborations.
Produce industry webinars with local and regional analysts and promote the events.
Coordinate with other local marketers, internal stakeholders, and external writers to produce and coordinate the localization of thought leadership assets into other languages, namely Chinese, Japanese, and Korean.
Analyze data from social media platforms and Salesforce to assess performance.
Conduct website audits and analyze data to recommend improvements and optimize the user experience.

Qualifications

Required Qualifications : Proven experience in social media management.

Understanding of automotive or technology market trends and emerging digital technologies.

Able to map customer touchpoints and understand the buyer’s journey.

Basic video content creation skill set is a plus.

Experience with Salesforce, Marketo and other data analytics platforms such as Google Analytics, Adobe related to social media.

Strong communication skills and ability to engage with diverse audiences across all levels.

Knowledge of SEO and SEM is a plus.

Ability to work independently and as part of a team.

About S&P Global Mobility

S&P Global Mobility provides insights derived from automotive data to help customers anticipate change and make decisions with conviction. Our expertise helps optimize businesses, reach the right consumers, and shape the future of mobility. For more information, visit

What’s In It For You?

Note : Formatting preserved as bold / paragraph text where applicable.

Our Purpose : Progress requires a catalyst to be set in motion. Information, imagination, people, and technology—together unlock possibility and change the world. We transform data into Essential Intelligence to help companies, governments, and individuals make an impact on tomorrow.

Our People : We are a global team of 35,000+ driven by curiosity and a belief that Essential Intelligence can help build a more prosperous future. We are committed to a more equitable future and to helping customers find sustainable ways of doing business.

Our Values : Integrity, Discovery, Partnership.

Benefits

Health & Wellness : Health care coverage designed for the mind and body.

Flexible Downtime : Generous time off to stay energized.

Continuous Learning : Resources to grow your career and learn new skills.

Invest in Your Future : Competitive pay, retirement planning, continuing education, and student loan contribution programs.

Family Friendly Perks : Perks for partners and children with strong benefits for families.

Beyond the Basics : Retail discounts and referral incentives among other perks.

For more information on benefits by country visit :

Equal Opportunity

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race / ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. If you need an accommodation during the application process due to a disability, please email

US Candidates Only : The EEO is the Law Poster can be viewed at the U.S. Department of Labor website. Pay Transparency Nondiscrimination Provision applies.

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Digital Marketing Specialist • George Town, Penang, Malaysia