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Senior Executive, Loyalty & Growth Marketing

Senior Executive, Loyalty & Growth Marketing

Zuspresso (M) Sdn BhdSubang Jaya, Selangor, Malaysia
1 day ago
Job description

Senior Executive, Loyalty & Growth Marketing

Primary roles

  • Design and implement CRM-driven loyalty campaigns, including app push notifications, email marketing (EDM), and rewards programs, using marketing tools tailored to regional market preferences.
  • Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing, and troubleshooting.
  • Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
  • Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
  • Assist on promotional offer configuration and deployment.

Secondary roles

  • Develop and maintain dashboards to track retention and CRM performance metrics.
  • Update regular reports on campaign results, user behaviour, and growth metrics.
  • Identify opportunities for automation and process improvements to scale marketing efforts efficiently.
  • Act as a liaison between cross-functional teams to ensure smooth execution of CRM / Growth activities.
  • Create and manage project timelines, deliverables, and status updates to ensure deadlines are met.
  • Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.

    • Qualification

    A diploma or a bachelor’s degree in marketing, marketing communications, data science, business or related field.

    Experience :

    2‑3 years of experience in marketing operations, CRM / CLV / CLTV, or growth-related roles.

    Skills & Knowledge :

  • Hands‑on experience with CRM software (e.g., Appier, Emarsys, CleverTap, ActionIQ).
  • Experience with analytic tools such as Google Analytics.
  • Strong analytical skills with the ability to interpret complex data sets and make data‑driven decisions.
  • High proficiency in Microsoft Excel.
  • API knowledge is a plus.
  • Understanding of conversion attributions & app events.

    • Behavioral Traits – State the type of personality required to fit the job

  • Able to work in a fast‑paced and dynamic work environment.
  • Ability to make hyper data‑driven decisions.
  • Ability to learn and apply new knowledge quickly and effectively.
  • Critical thinking and creativity.
  • Ability to have structural thinking and documentation skills.
  • A necessity, not a luxury.

    • Application Process

    Your application will include the following questions :

  • What is your expected monthly basic salary?
  • Which of the following types of qualifications do you have?
  • Which of the following Microsoft Office products are you experienced with?

    • Kuala Lumpur City Centre, Kuala Lumpur, MY

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    Marketing Senior Executive • Subang Jaya, Selangor, Malaysia