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On Trade Manager (Alcoholic Beverage Industry) - Work From Home

On Trade Manager (Alcoholic Beverage Industry) - Work From Home

JAC RecruitmentSungai Petani, Kedah, Malaysia
30+ days ago
Job description

Overview

A global leader in the alcoholic beverage industry is looking for an On Trade Manager to manage distributor and key accounts, implement strategic plans, enhance on-trade channel performance and drive business expansion in Malaysia. This is a fully remote role with flexible working hours.

Responsibilities

  • Manage and strengthen relationships with local distributor teams and key accounts to secure support for the brand portfolio.
  • Recommend, implement, and track competitive short- and long-term distribution plans and commercial strategies aligned with strategic imperatives.
  • Collaborate with regional and functional teams to define and prioritize local commercial strategies, ensuring adequate support from marketing and activation functions.
  • Understand the brand portfolio and advise on positioning strategies within the On-trade Channel.
  • Build and grow key on-trade lighthouse accounts in priority cities.
  • Guide distributor teams in applying commercial excellence frameworks to drive and measure business growth.
  • Ensure distributor teams operate in strategic alignment with local priorities and regional imperatives.
  • Support the development of distributor teams into high-performing, commercially excellent organizations with strong leadership and execution capabilities.
  • Monitor merchandising execution and oversee the implementation of marketing programs.
  • Conduct monthly business reviews with distributors to ensure on-trade distribution targets are met.
  • Partner with the Trade Marketing team to drive commercial and marketing excellence, including support for on-trade data reporting.

Requirements

  • Minimum 5-10 years of experience in on-trade channel management in the F&B, FMCG or a related industry.
  • Strong skills in commercial strategy, trade marketing, and execution planning.
  • Solid understanding of on-trade channel dynamics and brand portfolio positioning.
  • Familiarity with commercial excellence frameworks and performance tracking.
  • Strategic, results-driven, and collaborative with strong stakeholder management skills.
  • Willing to attend evening or night events as part of industry engagement and relationship-building.
  • Self-motivated and able to work independently in a remote environment.

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    Manager • Sungai Petani, Kedah, Malaysia