Lead Creative Strategy

Be the voice and vision behind a regional brand

At BJAK, we’re building Southeast Asia’s leading digital financial platform - and we’re doing it fast. Our mission is to make insurance and financial services more accessible, affordable, and inclusive. As Creative Lead, you’ll own how the world sees and experiences BJAK. From visuals to messaging, you’ll define our brand and lead the creative force behind it.

This isn’t just a design job. It’s a leadership role for someone who can think strategically, move fast, and execute beautifully. You’ll shape narratives, lead a creative team, and drive bold campaigns that push the brand forward.

Why this role matters

Shape how millions of users perceive and interact with BJAK

Build a brand that stands out in a cluttered, competitive space

Translate business and marketing goals into creative that drives results

Lead and mentor a high-performing creative team

Bring clarity, consistency, and inspiration to everything we put into the world

What You Will Do

i) Brand Strategy & Creative Direction

Own BJAK’s brand identity across all platforms - from tone to typography

Translate marketing and business objectives into compelling visuals and messages

Develop creative concepts and campaigns that connect with our users and drive growth

Ensure brand consistency across digital, social, print, product, and more

ii) Creative Leadership & Team Management

Lead, coach, and inspire a multidisciplinary team of designers, writers, and content creators

Set a high bar for creativity, execution, and delivery under tight timelines

Review and approve creative output to ensure alignment with brand strategy and quality standards

Foster a collaborative, high-ownership culture within the creative team

iii) Execution & Optimization

Build and manage creative workflows that balance speed, quality, and scalability.

Partner with growth, product, and leadership teams to execute across key campaigns

Use data to iterate, improve, and scale creative that performs

Stay on top of creative and industry trends to keep BJAK fresh and relevant

You Will Thrive Here If You…

Care deeply about storytelling, brand building, and visual clarity

Are hands‑on, fast-moving, and obsessed with quality and execution

Lead teams confidently, but aren’t afraid to roll up your sleeves

Work well under pressure and ambiguity - you don’t need a playbook

Own your work end‑to‑end and push for impact, not just completion

Reject mediocrity and consistently push for better, sharper, smarter

Manage multiple projects while keeping things structured and on track

Stay composed in chaos, simplify problems, and get things done

Communicate, take feedback well, and give it with honesty

Want to build something that matters - at speed, at scale, and with meaning

What You Bring

4–6 years in creative, brand, or design leadership - ideally in a fast-moving brand or agency

A portfolio that shows strong visual storytelling and cross‑channel campaign work

Deep understanding of design, branding, and digital content strategy

Experience leading creative teams and giving actionable, inspiring feedback

Proficiency with tools like Adobe Creative Suite, Figma, Canva, and production workflows

Strong project management and stakeholder communication skills

Bonus : Experience in fintech, e‑commerce, or high‑growth consumer brands

Our Team & Culture

We’re a lean, high-output team that moves fast and expects the same from each other.

We don’t care about titles - we care about results, speed, and responsibility.

Everyone is expected to contribute meaningfully, think like an owner, and raise the bar.

We value clarity, execution, and constant iteration.

If you work best in a startup-like environment where ideas move fast, decisions are data-driven, and your work truly matters, you’ll feel right at home here.

Why Join Us

Lead the creative vision for one of Southeast Asia’s fastest-growing fintech platforms

Collaborate directly with leadership and own brand strategy end‑to‑end

Be part of a high-performance team that values ownership, speed, and smart execution

Fast career growth and the opportunity to shape how millions experience BJAK

Competitive compensation, flat hierarchy, and zero-politics culture

About BJAK

BJAK is Southeast Asia’s largest digital insurance platform. Headquartered in Malaysia with operations across the region, we help millions of users access affordable financial protection. Through automation, AI, and intelligent systems, we simplify complex financial services, making them faster and more inclusive.

If you’re ready to lead, create, and build a brand that truly stands out - we want to hear from you.

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