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Intern - HITZ Brand Content

Intern - HITZ Brand Content

AstroKuala Lumpur, MY
15 days ago
Job description

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

JOB RESPONSIBILITIES :

Content Strategy

  • Develop and execute content strategies that align with the station’s overall brand identity and audience segments.
  • Ensure consistency in tone, visual style, and messaging across all platforms (on-air, online, social).
  • Translate brand values into creative storytelling that resonates with Gen Z and millennial audiences.

On-Air Integration

  • Collaborate with announcers, show producers, and programming teams to infuse brand messaging into daily shows and talksets.
  • Write and produce station promos, liners, branded segments, and campaigns that enhance the station's sonic identity.
  • Support execution of branded content partnerships and sponsored on-air activations.

    • Digital & Social Media Content

  • Ideate, script, and produce digital-first content including Reels, TikToks, YouTube Shorts, behind-the-scenes videos, audiograms, and memes.
  • Schedule and manage social media content calendars across key platforms (Instagram, TikTok, X, Facebook, Threads).
  • Capture and edit content from on-ground events, artist interviews, studio moments, or viral trends.

    • REQUIREMENTS :

    Campaign & Event Collaboration

  • Assist in the conceptualization of 360° campaigns that connect radio, digital, and on-ground event activations.
  • Work closely with the marketing and sales team to bring branded ideas to life that engage both listeners and advertisers.
  • Contribute content support to major station events, live broadcasts, artist showcases, and community campaigns.

    • Creative Writing & Copy Development

  • Write compelling copy for campaigns, scripts, social posts, email blasts, and website content.
  • Ensure all written content reflects the tone and energy of the station brand (fun, edgy, witty, or bold).

    • Analytics & Content Performance

  • Track key metrics (reach, engagement, shares, saves, etc.) and provide actionable insights to improve content effectiveness.
  • Identify high-performing content themes, audience behavior, and emerging trends to guide future planning.
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    Intern • Kuala Lumpur, MY