Senior Manager, Marketing

Results-driven and strategic Senior Marketing Manager to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand positioning, campaign execution, digital performance, and market growth strategies. You will collaborate cross-functionally to deliver impactful campaigns that drive customer engagement, retention, and business growth.

WHAT YOU’LL CHAMPION :

• Develop and execute go-to-market strategies aligned with company goals and market trends, including brand positioning enhancement
• Work closely with Head of Brand & Marketing to govern, assist, and strategize with all regional markets who will be reporting in to this function. Key market includes Australia, India, China, Singapore, HongKong Macao, Taiwan, Japan and Korea.
• Manage P&L with a focus on cost optimization and revenue growth with planning and managing integrated marketing campaigns across digital, social, CRM, and offline channels.
• Lead brand positioning, storytelling, and visual consistency across all touchpoints
• Conduct market research and competitive analysis to identify new opportunities.
• Manage marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners.
• Using creative / effective channels to maximize promotional opportunities for airasia in a cost-efficient manner, building a consistent level of 'buzz' around the brand, driving conversion & bookings for the business
• Track and report on KPIs, campaign performance, and ROI to optimize effectiveness.
• Manage and grow internal marketing team members and support their development.

WHO YOU ARE :

WHAT YOU’LL ENJOY :

OUR HIRING PROCESS :

AirAsia has been the World's Best Low-Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

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