Director of Sales & Marketing

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The Sirēya Desaru Coast is looking for a Director of Sales & Marketing to join our Sales & Marketing Department.

The Sirēya is a rainforest retreat on Desaru Coast, where jungle meets the sea and Malaysian nature, culture, and connection come alive in a perfect balance of calmness and vibrancy. Experience the enduring legacy of award-winning Kerry Hill Architects, where the spirit of tropical modernism comes to life in The Sirēya Desaru Coast’s final design. Nestled between rainforest and sea, each suite and villa is a study in quiet luxury, thoughtfully framed by nature and attuned to the rhythm of the land.

About the Job

Director of Sales & Marketing responsible to ensure the efficient running of the entire Rooms Division through achieving budgeted Colleagues Satisfaction, Guest Satisfaction and GOP results for each area.

Responsibilities

• Align management style, working practices and conduct with The Sirēya Desaru Coast’s vision, Global Support values, operating standards and policies. To comply with The Sirēya Desaru Coast’s code of conduct at all times.
• Personally build clear and open lines of communication with all departments.
• Understand and abide by all Government laws relating to the Sales and Marketing department.
• Develop strategies and initiatives to increase Hotel’s market share.
• Understand Malaysia business trend in terms of targeting right market. Also be aware of the political up lift of the country.
• Work in conjunction with the Director, F&B creating, implementing and assessing Food and Beverage promotions and marketing.
• Be actively involved in maintaining all The Sirēya Desaru Coast’s International programs.
• Be critical and demanding of operating standards.
• Monitor and control all financial aspects of the business including the preparation of the annual business plan.
• Add value through revenue growth and operational efficiency through process improvement; understand and focus on the key drivers of sales, associate and customer satisfaction, profitability, and quality.
• Build a team with different opinions, skills, experiences, and backgrounds; leverage personal, cultural, and functional differences to optimize team performance.
• Align plans with business strategy; understand short- and long-term impact of business decisions.
• Actively involved and work with Finance department in tour operator contracting.
• Organize tour operator visit to The Sirēya Desaru Coast to showcase the Hotel on regular interval.
• Travel to various parts of the world to attend business fairs, meet with tour operators to enhance business opportunities for the Hotel.
• Ensure all communications are aligned to The Sirēya Desaru Coast brand image.
• Conduct regular creative events, key account appointments and activity programs to ensure all important contacts are regularly updated and entertained, keeping The Sirēya Desaru Coast top of mind.
• Develop and maintain rapport with key community contacts to ensure a visible presence in the community.
• Conduct competitor analysis including market share, rates, new projects and developments and keep EXCOM abreast of the market conditions.
• Devise and implement plans to maximize rooms and food & beverage yield.
• Be present to interact with all festive guests including repeaters and new guests to obtain additional business opportunities for upcoming years.
• Be well versed and knowledgeable of the hotel’s Fire Evacuation and all Emergency procedures as well as health and safety requirements in the workplace. Ensure colleagues are aware of their duty of care as determined by legislation and that they maintain complete familiarity.
• Be innovative with everything you do.
• Create an environment that trains, develops, coaches and mentors colleagues.
• Dedicate time to your personal development.
• Where required develop policy, formulate direction and strategy.
• Conduct weekly SMART Plan reviews with all direct reports to ensure follow-up to achieve the agreed goals & objectives.
• Actively participate in sales presentations, property tours and customer meetings.
• Drive GSQ action plan follow-up on a monthly basis with direct reports.
• Conduct monthly walkthroughs with Engineering, Housekeeping and DH to ensure action and standards are maintained.
• Deliver a monthly report on key issues, developments, outstanding works, and personal and financial concerns to GM and cc EXCOM.
• Directly manage certain departments that have been assigned by GM.
• Undertake additional duties as requested by the General Manager.

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