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Product Marketing Specialist

Product Marketing Specialist

Xiaomi TechnologyKuala Lumpur, Kuala Lumpur, Malaysia
30+ days ago
Job description

Job Description

1.

Market & Consumer Insights

  • Conduct in-depth analysis of market trends and competitive landscape.
  • Lead research initiatives across industry, competitors, and consumer behavior.
  • Gather macro-level data on markets, industries (including clients and channels), and competitors.
  • Deliver actionable insight reports to inform strategic decision-making.

2.

Product Go-to-Market (GTM) Strategy

  • Independently manage product GTM execution across the 4Ps (Product, Price, Place, Promotion).
  • Oversee product launch planning, timeline tracking, sample readiness, demand forecasting, and pricing strategy.
  • Translate market and consumer insights into product definition, value proposition, and packaging.
  • Develop national-level product solutions, strategies, and expansion toolkits.

    • 3.

    Product Operations & Portfolio Management

  • Manage individual products and product portfolios.
  • Formulate and adjust marketing, pricing, demand planning, and inventory strategies based on market dynamics.
  • Drive product profitability through integrated commercial planning.

    • 4.

    Project Management

  • Oversee the full product lifecycle, ensuring commercial success.
  • Monitor sales performance and adjust pricing or inventory strategies as needed.
  • Lead end-to-end lifecycle project management, from planning to execution.
  • Coordinate cross-functional teams, identify risks early, and optimize resource allocation.
  • Conduct post-project reviews to drive continuous improvement and best practice sharing.

    • Job Requirements

  • Bachelor's degree or above from a recognized institution.
  • Minimum 3 years of experience in the consumer electronics industry (requirements may vary based on product / market scope; exceptional candidates may be considered with less experience).
  • Strong interest in mobile-related products with the ability to form unique perspectives and insights.
  • Proven experience in product launches within open markets.
  • Background in retail, channel management, product marketing, or pricing strategy is a plus.
  • Strong capabilities in market expansion and project management.
  • Demonstrated success in delivering product solutions to clients.
  • Excellent internal and external communication skills.
  • Strong sense of ownership, goal-driven, and results-focused.
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    Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia