Product Marketing SpecialistXiaomi Technology • Kuala Lumpur, Kuala Lumpur, Malaysia

Product Marketing Specialist

Xiaomi Technology • Kuala Lumpur, Kuala Lumpur, Malaysia

30+ days ago

Job description

Job Description

1. Market & Consumer Insights

Conduct in-depth analysis of market trends and competitive landscape.
Lead research initiatives across industry, competitors, and consumer behavior.
Gather macro-level data on markets, industries (including clients and channels), and competitors.
Deliver actionable insight reports to inform strategic decision-making.

2. Product Go-to-Market (GTM) Strategy

Independently manage product GTM execution across the 4Ps (Product, Price, Place, Promotion).

Oversee product launch planning, timeline tracking, sample readiness, demand forecasting, and pricing strategy.

Translate market and consumer insights into product definition, value proposition, and packaging.

Develop national-level product solutions, strategies, and expansion toolkits.

3. Product Operations & Portfolio Management

Manage individual products and product portfolios.

Formulate and adjust marketing, pricing, demand planning, and inventory strategies based on market dynamics.

Drive product profitability through integrated commercial planning.

4. Project Management

Oversee the full product lifecycle, ensuring commercial success.

Monitor sales performance and adjust pricing or inventory strategies as needed.

Lead end-to-end lifecycle project management, from planning to execution.

Coordinate cross-functional teams, identify risks early, and optimize resource allocation.

Conduct post-project reviews to drive continuous improvement and best practice sharing.

Job Requirements

Bachelor’s degree or above from a recognized institution.

Minimum 3 years of experience in the consumer electronics industry (requirements may vary based on product / market scope; exceptional candidates may be considered with less experience).

Strong interest in mobile-related products with the ability to form unique perspectives and insights.

Proven experience in product launches within open markets.

Background in retail, channel management, product marketing, or pricing strategy is a plus.

Strong capabilities in market expansion and project management.

Demonstrated success in delivering product solutions to clients.

Excellent internal and external communication skills.

Strong sense of ownership, goal-driven, and results-focused.

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Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia

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