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Influencer Marketing Specialist

Influencer Marketing Specialist

PTWMid Valley City, Wilayah Persekutuan Kuala Lumpur, Malaysia
30+ days ago
Job description

Influencer Marketing Specialist Responsibilities

  • Identify and build relationships with relevant influencers in target industries and demographics.
  • Collaborate with cross-functional teams to align influencer marketing campaigns with overall marketing objectives and brand voice.
  • Negotiate and manage influencer contracts, including payment terms and deliverables.
  • Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders.
  • Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing.
  • Maintain relationships with influencers, ensuring ongoing collaboration opportunities and brand advocacy.
  • Provide support to internal teams on influencer marketing platform such as testing and product feedback.
  • Collaborate with legal and compliance teams to ensure all influencer marketing activities adhere to relevant regulations and guidelines.
  • Other related tasks as assigned and required from time to time.

Requirements

  • Proven experience as an Influencer Marketing Specialist or similar role.
  • In-depth knowledge of influencer marketing trends, platforms, and best practices.
  • Strong understanding of social media platforms and their functionalities.
  • Excellent communication and relationship-building skills to effectively engage with influencers and internal stakeholders.
  • Must be fluent in writing and communicating in English, Chinese and Malay.
  • Creative thinking and ability to develop innovative influencer marketing campaigns.
  • Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
  • Proficient in using analytics tools to track and measure campaign effectiveness.
  • Solid negotiation and contract management skills.
  • Attention to detail and ability to maintain consistency with brand guidelines.
  • Proficient in Microsoft Office Suite and social media management tools.
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    Marketing Specialist • Mid Valley City, Wilayah Persekutuan Kuala Lumpur, Malaysia