Performance Marketing Lead

The Flexi Group is a collection of beautifully designed flexible workspace brands with spaces across Asia Pacific and Australia. Our brands include The Hive, Common Ground and The Cluster, each bringing our community a unique member experience. We build, nurture and expand a community of professionals, serving as a hub for connection and collaboration for businesses.

Our mission is to inspire meaningful connections by building a second home where members become friends, and ideas become a reality.

We’re looking for people who want to make a meaningful impact on people’s workplace experience and someone who thrives in a collaborative setting. Take the next step in your career, join The Flexi Group’s dynamic team and become a part of the community.

A DAY IN A LIFE OF

We are looking for an analytical candidate to join our high-performing marketing team! The candidate will lead the paid acquisition channels designed to promote the The Flexi Group’s brand and services across all markets.

The right candidate will be good with numbers and have a strong commercial acumen. If you’re looking for a role that’s fast-paced and challenging which allows you to think outside the box, this would be a perfect role for you.

You will be responsible for setting up, monitoring, and optimizing online ad campaigns across platforms like Google Ads, Meta, and programmatic DSPs. The ideal candidate has a strong grasp of ad tech, analytics, reporting and thrives in a fast-paced, data-driven environment.

DIGITAL MARKETING

• Lead, develop and manage all paid acquisition channels (Meta, Google, Line etc) for The Flexi Group across all 7 countries we operate in.
• Review Google / Meta analytics on a weekly basis, assess lead gen data to evaluate lead acquisition channels, optimising accordingly to drive leads and conversion rates.
• Manage ad trafficking / Re targeting, tracking tags, and pixel implementation.
• Troubleshoot delivery issues and ensure campaign quality assurance.
• Collaborate with Marketing and creative teams, to deliver successful campaigns.
• Generate performance reports and provide actionable insights.
• Work closely with the leaders of all of our markets to develop budgets and campaigns to promote our spaces and sales promotions.
• Assist in the development & execution of integrated marketing campaigns to deliver against business objectives
• Support our wider marketing strategy to assist our expansion across APAC.
• Developing pre-opening marketing budgets and plans for all new locations, in accordance with budgets provided.
• Work with the wider team on content creation strategies.
• Bring fresh ideas to the table by proposing new campaigns and collaborations
• Work in partnership with the Digital Marketing Assistant to manage all third-party listing websites

Requirements

Benefits

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

We are committed to creating an inclusive, respectful environment that embraces individuality and talents. All appointments and promotions are made on the basis of performance and ability. We are committed to the continued development of our teams' personal skills and business acumen. All team members will be treated fairly and unbiasedly and given every encouragement to reach their potential.