[Publishing Center] Game Publishing Marketing Manager, Malaysia 吉隆坡 互联网 / 电子 / 网游 - 市场 发行岗位

(Publishing Center) Game Publishing Marketing Manager, Malaysia

Responsibilities : 1. Localize Global Campaigns & Maximize Market Impact- Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities).- Develop integrated marketing plans spanning digital (TikTok / Facebook / Instagram / Youtube), events, and partnerships to amplify patch launches.2. Cross-Functional Collaboration Hub- Execute downstream localization : Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances).- Unlock local synergies : Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact."3. Data-Driven Optimization- Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats).4. End-to-End Project Ownership- Own complex patch launch local campaigns and business metrics, manage vendor quality / cost, and mitigate risks.(e.g., PR crises triggered by cultural / religious sensitivities)

Requirements : 1. Must-Have Experience- 3+ years in game localization marketing, with proven success in leading SEA market campaigns (Malaysia focus preferred).- Portfolio showcasing : - Integrated campaigns blending online / offline channels (TikTok, influencers, live events).- Data-informed pivots that lifted campaign results (e.g., improved CTR, CPM, engagement, or ROI).- Crisis management in high-pressure environments (e.g., player backlash, cultural missteps).- Deep network of Malaysian partners (content vendors, KOL agencies).2. Critical Competencies- Malaysian market mastery : - Intimate knowledge of local social media ecosystem (TikTok trends, Facebook communities, emerging platforms).- Awareness of cultural / religious sensitivities and gaming regulations.- MOBA / competitive gaming expertise : Understanding of player motivations, esports cycles, and content trends. Passion for MOBA.- Collaboration agility : Navigate time zones and cultural gaps to align global / regional stakeholders.- Resilient results-focus : Deliver under tight deadlines and unexpected challenges.

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