Digital & Btand Activation Lead

The Digital & Brand Activation Lead partners with coach to lead digital marketing strategies for 3- and 5-year brand plans, working with sales and MDs. Develops and monitors 12-month digital marketing plans to drive sales, EBITDA, and brand growth across MRO, Automotive, Industrial, and DIY channels.

Supports Brand Development Projects from concept to execution, aligned with ARO’s Strategic Plan. Enhances the ARO Marketing Planning process in the Asia region, collaborating with BDM, RMs, and MDs.

Provides marketing support across the Marketing Mix, including Advertising, eCommerce, Trade Marketing, Promotions, and PR. Builds 3rd party relationships and supports omni-channel activation. Manages the A&P budget and ensures all expenses are tracked and within limits.

What You’ll Be Doing

Digital Marketing and Asia Websites Management

• Strategic Vision : Translate and implement global digital marketing strategies for Asia Marketing Distributors.
• Social Media Leadership : Develop and manage social media plans and metrics for all Company brands.
• Content Creation : Lead the creation and distribution of digital assets (product imagery, specs, videos, descriptions, social media content, SEO keywords).
• Training and Development : Enhance distributor competencies in brand marketing, digital & eCommerce. Provide training as needed.
• Compliance : Ensure global legal and intellectual property compliance.
• Digital Marketing Execution : Implement brand story and marketing campaigns at online points of sale.
• Collaboration : Work with Global Brand Team & IT Team on digital marketing initiatives and lead implementation within ASIA MDs.
• Budget Management : Monitor budgets, forecasts, plans, programs, measures of success, and ROI for digital marketing.
• Website Management : Oversee the creation of WD-40 Asia websites, ensuring content is up-to-date and relevant.

Brand Activation

What You’ll Bring To The Role

Total Rewards

Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, and financial programs, including bonus, healthcare, generous pension contributions.

About Us

At WD-40 Company, we believe that purpose-driven and values guided people create amazing outcomes. Our 'why' is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do : We live, breathe, and play by our values every day .

Thank you for considering WD-40 Company in your career search!

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