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Content Specialist

Content Specialist

HYGRShah Alam, Selangor, Malaysia
4 hours ago
Job description

Join to apply for the Content Specialist role at HYGR

Job Responsibility

HONGR is a fast-growing sustainable personal care brand built on refillable, eco-conscious products. From deodorants to lip balms and sunscreens, we craft self-care that’s good for people and the planet. We’re looking for an Ads Content & Email Marketing Specialist who combines creative storytelling with data analysis to drive revenue growth across paid ads and retention channels.

What You’ll Do

  • Plan, script, and produce high-performing ad creatives for Meta, TikTok, and Google
  • Analyse ad performance (CTR, ROAS, conversion rate) to optimise creative direction
  • Manage and execute email marketing campaigns via Klaviyo, including automation flows, A / B tests, and segmentation
  • Develop data-backed strategies for customer journey (TOFU–MOFU–BOFU)
  • Collaborate with design, content, and performance teams to turn insights into action
  • Coordinate cross-channel campaigns to drive both acquisition and retention
  • Stay updated with trends on Meta, TikTok, and GMV Max tools to enhance creative testing

What We’re Looking For

  • 1–3 years of experience in digital marketing, ads content, or performance creative
  • Strong analytical mindset – comfortable reading dashboards and making data-led decisions
  • Proficient in Klaviyo (flows, segments, campaigns)
  • Basic knowledge of Meta Ads Manager, TikTok Ads, or GMV Max is a plus
  • Good writing skills and creative judgment for short-form ads
  • Self-driven, detail-oriented, and growth-minded

    • Why Join HYGR

  • Work closely with founders – your ideas directly impact brand growth
  • Learn full-funnel marketing from acquisition to retention
  • Creative freedom with data-driven execution
  • Sustainable, mission-led brand with fast career growth
  • Product allowance and supportive team culture

    • Job Requirements

  • Basic knowledge in media buying on TikTok Shop, Shopee Ads (CPAS), and Meta Ads Manager.
  • Deep understanding of decision-making funnel metrics (CTR, Add-to-Cart Rate, Initiate Checkout Rate, Conversion Rate).
  • Strong analytical skills with experience in reporting and data-driven decision making.
  • Hungry-for-growth mindset : ambitious, adaptable, and willing to experiment.
  • Hands-on executive behaviour : proactive, accountable, and execution-focused.
  • Excellent cross-team communication and teamwork skills.
  • Ability to own online revenue results with full responsibility.

    • Nice-to-Haves

  • Experience in FMCG or personal care industry.
  • Familiarity with creative testing frameworks and marketing automation tools.
  • Knowledge of retention, LTV, and customer lifecycle strategies.

    • Job Benefits

    At HYGR, you’ll work directly with the founders, own projects end-to-end, and see your impact on the company’s growth every day. Unlike corporates where you’re just a small cog, here you’ll shape strategy, execute fast, and grow across marketing, operations, and product. We value a growth mindset, teamwork, and sustainability – so if you’re hungry to build, learn, and contribute to something bigger, HYGR is where you’ll thrive.

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    Content Specialist • Shah Alam, Selangor, Malaysia