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Head of Priority Banking (Central Region)

Head of Priority Banking (Central Region)

Hong Leong Bank BerhadKuala Lumpur, Kuala Lumpur, Malaysia
16 hours ago
Job description

Head of Priority Banking (Central Region)

2 days ago Be among the first 25 applicants

Position Title : Head of Priority Banking (Central Region) (Priority Banking RWM)

As the Head of Priority Banking for Central Region, you will set and execute the regional strategy to drive High Net Worth customer acquisition and rapid portfolio growth. Your key responsibility is to establish a high-performance sales culture by coaching managers and ensuring the team delivers superior wealth solutions. You will also personally engage top clients and enforce strict regulatory and audit compliance across all business activities. This role reports to the Segment Head of Priority Banking.

Key Responsibilities and Accountabilities :

Functional :

  • Develop regional wealth business strategic plan, lead and ensure effective execution of all Priority Banking business initiatives.
  • Identify opportunities for product and process improvements for better wealth solution and increasing productivity.
  • Proactively engage and reach out to existing top and valued customers by attending the customer events.
  • Develop and implement acquisition, referral and Priority Banking customer upgrading strategies to sustain growth in the number of Priority Banking customers in the bank.
  • Collaborate strategically with Management teams of other business segments and sales channels to solicit high net worth referral, upgrade and business opportunity.
  • Responsible for achieving targets and contributing towards the Priority Banking business, in line with the bank’s Retail Wealth Management Strategy.

Managerial :

  • Lead and develop the Priority Banking team by inspiring a strong performance culture, implementing rigorous sales management disciplines, and providing systematic coaching to team leaders and Relationship Managers to ensure positive results and rapid growth of the PB portfolio.
  • Cultivate a high-performance Priority Banking team by inspiring a strong results-driven culture, enforcing rigorous sales management disciplines, and providing systematic coaching to managers and Relationship Managers to secure rapid portfolio growth.
  • Establish a results-driven Priority Banking team by inspiring high performance, enforcing rigorous sales management disciplines, and administering systematic coaching to managers and Relationship Managers to secure rapid portfolio expansion.
  • Organizational :

  • Uphold rigorous compliance and governance standards, ensuring all regulatory guidelines (AML, SC, FNSL) and internal bank policies are tightly enforced and maintaining audit readiness for the Priority Banking business.
  • Promote a robust culture of teamwork across the bank, actively enhancing working relationships with all internal and external stakeholders.
  • Jobholder Requirements :

    Education / Qualification

  • Undergraduate degree in Accounting / Banking / Investment / Finance or a related field from any recognized university.
  • Possess relevant certification and licenses in Investment, Treasury and Bancassurance.
  • Experience

  • 15 years and above relevant banking and wealth management experience.
  • 5 years and above relevant experience in managing the High Net Worth banking and wealth management sales.
  • Proven track record of accomplishment in the management of the High Net Worth segment.
  • What’s next?

  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account.
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