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Brand Manager (Specialty Care)

AbbottPetaling Jaya, Selangor, Malaysia

20 hours ago

Job description

Overview

Brand Manager (Specialty Care) at Abbott

Reporting to the Business Manager, the candidate will be fully responsible for leading the specialty care portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution.

Responsibilities

Develop launch plans, brand plans & strategies for the range of products in the specialty care portfolio.
Develop portfolio strategy and execution for therapeutic area, aligning the brand direction to maximize market penetration and leadership.
Build a strong multi-channel engagement plan to maximize opportunities across channels and stakeholder mix to drive scientifically driven activities.
Develop and plan resource allocation effectively to address evolving market dynamics.
Monitor, analyze, and evaluate market trends, HCP behavior, and competitor activity to identify market opportunities for the TA portfolio.
Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
Oversee and prepare monthly reports to the Business Manager on sales, product launches, market intel and updates on Product Marketing plan.
Manage key opinion leader relationships to support continuous education and disease updates to healthcare professionals and specialists.
Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and supply chain.
Support the product listing for institutions (government and private hospitals).

Skills, Education & Experience

Minimum 3 years of experience in product management function from healthcare / pharmaceutical in Endocrinology / Orthopedic / Oncology area.

Good knowledge of computer-based programs including Excel, graphics & PowerPoint presentation.

Good interpersonal, presentation and cross-functional skills.

Strong analytical and influencing skills.

Degree in pharmacy, nutrition, science or equivalent.

Sound understanding or qualifications in marketing related principles.

Seniorities and Employment Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing

Industries : Hospitals and Health Care

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Brand Manager • Petaling Jaya, Selangor, Malaysia