Assistant Manager, Marketing

About You

You are a data-driven marketer with a strong grasp of consumer behavior and 360-degree marketing. With experience in executing integrated campaigns across digital, traditional, and experiential channels, you turn insights into strategies that drive growth and engagement.

You work well with cross-functional teams, align marketing efforts with business goals, and ensure brand consistency across all touchpoints. You’re known for balancing creativity with analytics, managing budgets efficiently, and using data to continuously improve results. In this role, you will report to the Manager, Marketing.

Your Day-to-Day

• Analyze consumer behavior and journey across multiple touchpoints to identify growth opportunities and areas for enhancement.
• Develop and implement comprehensive 360-degree marketing strategies that integrate brand, digital, traditional, and experiential channels to achieve business objectives.
• Partner with cross-functional teams, including commercial, product, and customer experience, to align marketing initiatives with consumer insights and business goals.
• Conduct in-depth market research and behavioral analysis to understand customer needs, preferences, and decision-making processes.
• Translate consumer insights into actionable marketing plans that drive long-term engagement, loyalty, and advocacy.
• Design and execute holistic marketing initiatives that leverage both online and offline channels to provide a seamless customer experience.
• Ensure brand consistency and resonance across all customer touchpoints, incorporating feedback from internal and external stakeholders.
• Manage the marketing budget effectively, prioritizing initiatives that deliver measurable impact and ROI.
• Monitor and report on overall marketing performance, using data-driven insights to refine strategies and enhance results.

Your Know-How

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