Content Creator

Overview

Lead TikTok content creation for Xiaomi Malaysia, producing short-form videos that reflect Xiaomi’s brand identity while integrating local cultural elements. Manage the full production cycle—from topic ideation, scriptwriting, and storyboarding to filming and post-production editing. Continuously refine content strategy and production techniques based on platform engagement metrics and data insights to boost views, interaction rates, and follower growth. Responsibilities

Lead TikTok content creation for Xiaomi Malaysia, producing short-form videos that reflect Xiaomi’s brand identity while integrating local cultural elements Manage the full production cycle—from topic ideation, scriptwriting, and storyboarding to filming and post-production editing Continuously refine content strategy and production techniques based on platform engagement metrics and data insights to boost views, interaction rates, and follower growth Job Requirements

Minimum 3 years of experience in TikTok content creation and operations, with a strong grasp of the platform’s ecosystem, algorithm behavior, and trending content formats Native-level proficiency in English, with fluent communication skills in Chinese and Malay to enable seamless collaboration with the China team Proven expertise in TikTok video production, including platform-specific filming techniques and editing styles Deep understanding of viral content mechanics and TikTok’s engagement logic Strong digital intuition with the ability to quickly identify and adapt to global and Malaysian TikTok trends, memes, and challenges Familiarity with the 3C digital and tech industry; prior experience in TikTok marketing for consumer electronics is preferred Experience in building TikTok presence from scratch, whether for personal branding or official brand accounts, is a strong advantage Seniority level

Mid-Senior level Employment type

Full-time Job function

Marketing and Sales Industries

Retail Appliances, Electrical, and Electronic Equipment, Wholesale Appliances, Electrical, and Electronics, and Technology, Information and Media

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