Marketing Operations Specialist (Salesforce )
CareCone GroupKuala Lumpur, Kuala Lumpur, Malaysia1 day ago
Job descriptionPlan and execute end‑to‑end multi‑channel campaigns (email, web, and events) using Salesforce‑connected automation tools. Develop and manage segmentation, personalization, and A / B testing strategies to increase engagement. Monitor and analyze campaign performance metrics—open rates, CTR, conversion rates—and deliver actionable insights. Build and manage automated nurture journeys and engagement programs via Pardot Engagement Studio and HubSpot workflows . Implement best practices for deliverability, compliance (GDPR, CAN‑SPAM), and responsive email design. Collaborate with content and design teams to optimize messaging and creative execution. Generate Salesforce reports and dashboards to track campaign performance, lead flow, and ROI. Analyze marketing funnel metrics and recommend process improvements to drive efficiency. Partner with stakeholders to translate data insights into strategic marketing and sales initiatives. Enhance integration and data flow between Salesforce and marketing tools such as Google Tag Manager, Google Analytics, and WordPress . Document and standardize workflows for marketing operations and campaign execution. Mentor junior associates on campaign setup, CRM usage, and automation best practices. Bachelor’s Degree in Marketing, Communications, or a related field (Food Studies acceptable with marketing specialization). 3+ years of experience in marketing operations, campaign management, or marketing automation. Hands‑on experience with Salesforce CRM , Pardot (Marketing Cloud Account Engagement), and HubSpot Marketing Software. Proficiency with Marketo, Adobe Campaign, Google Analytics, and Google Tag Manager is an advantage. Strong analytical and reporting skills with the ability to translate data into business insights. Excellent organizational, communication, and project management skills. Entry level Full‑time Other and Advertising Internet Marketplace Platforms and Advertising Services
Marketing Operations Specialist (Salesforce marketing )
CareCone Group WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Experience Level : 3+ years
About the Role
We are looking for a results-driven Marketing Operations Specialist with hands‑on expertise in Salesforce CRM and marketing automation platforms such as HubSpot, Pardot, and Marketo . The ideal candidate will have proven experience managing complex marketing campaigns, optimizing lead management processes, and leveraging Salesforce data for campaign performance and ROI reporting.
You will play a pivotal role in connecting marketing and sales operations—ensuring data integrity, automation efficiency, and continuous improvement in marketing effectiveness.
Key Responsibilities
- Administer and optimize Salesforce CRM to support marketing and sales alignment.
- Integrate Salesforce with marketing automation platforms ( Pardot, HubSpot, Marketo ) to streamline campaign tracking and lead nurturing.
- Manage lead scoring, segmentation, and data enrichment processes to improve lead quality and conversion.
- Ensure CRM data hygiene, duplicate management, and campaign attribution accuracy.
Campaign Management
Email Marketing & Engagement
Performance Analytics & Optimization
Process Improvement & Collaboration
Qualifications
Seniority level
Employment type
Job function
Industries
#J-18808-Ljbffr
Create a job alert for this search
Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia
Related jobs
- Promoted
Marketing Operations Specialist
2XKuala Lumpur, Kuala Lumpur, Malaysia X Wilayah Persekutuan Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.Marketing Operations Specialist.Marketing Operations Specialist.
Kuala Lumpur Kuala Lumpur (Office).As a Marketing Ope...Show moreLast updated: 30+ days ago
- Promoted
Lead Specialist - Email Marketing
American Institute of CPAsPetaling Jaya, Selangor, Malaysia You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personali...Show moreLast updated: 30+ days ago
- Promoted
Marketing Operations Specialist
QuantumKuala Selangor, Kuala Selangor, Malaysia Whether its wrangling Petabytes of data for cutting edge movie production, managing global content production workflows, exploring new sources of energy, or managing oceans of content and blending ...Show moreLast updated: 30+ days ago
- Promoted
- New!
Marketing Operations Analyst
SaltKuala Lumpur, Kuala Lumpur, Malaysia Salt Federal Territory of Kuala Lumpur, Malaysia.Salt Talent Search is looking for a Marketing Ops Specialist for a 12‑month extendable contract role.
This role supports the strategic operations of ...Show moreLast updated: 15 hours ago
- Promoted
Lead Specialist - Email Marketing
Association of International Certified Professional AccountantsPetaling Jaya, Selangor, Malaysia Before applying please disable any pop-up blockers or allow this site to present pop-ups.You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using ...Show moreLast updated: 30+ days ago
- Promoted
Lead Specialist - Email Marketing
AICPAPetaling Jaya, Selangor, Malaysia You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personali...Show moreLast updated: 30+ days ago
- Promoted
E-Commerce Operations Specialist
CARSON TECHNOLOGY SDN.BHDKuala Lumpur, Kuala Lumpur, Malaysia Develop and implement strategies to improve customer experience for both buyers and sellers on the platform.Collect and analyze feedback from B2B sellers and B2C buyers to identify areas for produc...Show moreLast updated: 30+ days ago
- Promoted
Marketing Operations, EDM Specialist
MyAtlas DigitalKuala Lumpur, Kuala Lumpur, Malaysia Are you passionate about crafting effective email marketing campaigns that deliver results? As an EDM Specialist, you’ll take the lead in planning, creating, and executing email campaigns across va...Show moreLast updated: 30+ days ago
- Promoted
VP, Operations, Malaysia
Rimini Street, IncKuala Selangor, Kuala Selangor, Malaysia Nasdaq : RMNI), a Russell 2000 Company, is a global provider of end-to-end enterprise software support and innovation solutions and the leading third-party support provider for Oracle, SAP and VMwar...Show moreLast updated: 30+ days ago
- Promoted
Marketing Operations Specialist
Swift SoftwareKuala Lumpur, Kuala Lumpur, Malaysia Marketing Operations Specialist page is loaded## Marketing Operations Specialistlocations : Kuala Lumpur, Malaysiatime type : Full timeposted on : Posted Todayjob requisition id : We’re the wo...Show moreLast updated: 30+ days ago
- Promoted
Senior Marketing Operations Specialist
2XKuala Lumpur, Kuala Lumpur, Malaysia X Federal Territory of Kuala Lumpur, Malaysia.Senior Marketing Operations Specialist.As a Senior Marketing Operations Specialist with 2X, you will be responsible for increasing the performance of m...Show moreLast updated: 30+ days ago
- Promoted
Salesforce Marketing Cloud Implementation & Training Specialist
AmbitionKuala Lumpur, Kuala Lumpur, Malaysia Salesforce Marketing Cloud Implementation & Training Specialist.Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Ambition.Ambition is a leading recru...Show moreLast updated: 30+ days ago
- Promoted
User Operations Specialist
Fintech NewsKuala Lumpur, Kuala Lumpur, Malaysia At Matrixport, we tackle complex problems as a team.We encourage openness and promote transparency, respect, and inclusivity.
Every team member is valued and has a voice that can be heard.We are alw...Show moreLast updated: 30+ days ago
- Promoted
Marketing Operations Manager
MyAtlas DigitalKuala Lumpur, Kuala Lumpur, Malaysia The incumbent is responsible for assisting the Head of Marketing Operations to spearhead and optimise all contents, campaigns onsite and offsite within budget.
Additionally establishing guidelines a...Show moreLast updated: 30+ days ago
- Promoted
Financial Operations Associate
Shift MarketsKuala Selangor, Kuala Selangor, Malaysia CXM is a global broker providing access to Forex, CFDs, and other financial markets.We focus on transparency, efficiency, and client satisfaction by delivering fast execution, secure transactions, ...Show moreLast updated: 30+ days ago
- Promoted
Marketing Analytics & Operations Hong Kong Office
Prenetics LimitedKuala Lumpur, Kuala Lumpur, Malaysia IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation.
Our mission is to empower individuals with cutting‑edge health solutions th...Show moreLast updated: 1 day ago
- Promoted
Utilities Engineer
LonzaSemenyih, Selangor, Malaysia Today, Lonza is a global leader in life sciences operating across five continents.While we work in science, there’s no magic formula to how we do it.
Our greatest scientific solution is dedicated in...Show moreLast updated: 11 days ago
- Promoted
Marketing Operations Specialist
SWIFTKuala Lumpur, Kuala Lumpur, Malaysia We’re the world’s leading provider of secure financial messaging services, headquartered in Belgium.We are the way the world moves value – across borders, through cities and overseas.No other organ...Show moreLast updated: 28 days ago