Marketing & Brand Manager

Overview

We are seeking a dynamic and strategic Marketing & Brand Manager to lead our brand development and marketing initiatives across regional markets. This role is ideal for someone who can blend creativity with analytics—driving brand visibility, lead generation, and long-term brand equity through data‑driven marketing strategies.

Key Responsibilities

• Develop and execute comprehensive brand and marketing strategies to strengthen market positioning and elevate brand recognition.
• Conduct market research, competitive benchmarking, and gap analyses to identify growth opportunities.
• Lead efforts in award submissions, brand partnerships, and external communications to enhance brand reputation.
• Plan and manage integrated digital marketing campaigns (SEO, SEM, social media, and email) to increase visibility and generate qualified leads across APAC markets.
• Optimize digital assets, manage marketing funnels, and track campaign performance using analytics tools.
• Analyze global, regional, and local market trends to identify and develop new business and marketing opportunities.
• Leverage insights to shape go‑to‑market strategies and strengthen brand engagement with diverse audiences.
• Align marketing initiatives with global brand guidelines while tailoring strategies to local market nuances.
• Ensure consistent brand messaging across all touchpoints and channels.
• Manage marketing budgets effectively and oversee external vendors or agencies.
• Collaborate cross‑functionally with sales, operations, and leadership teams to achieve business goals.

Qualifications & Requirements

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