Marketing Manager

Job Purpose

The Marketing Manager leads the development and execution of the school’s marketing and enrolment strategies to strengthen brand awareness, attract prospective families, and support overall student recruitment goals. This role oversees marketing campaigns, manages admissions communication strategies, and ensures that all initiatives align with the school’s vision, values, and growth objectives.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop, implement, and evaluate integrated marketing and communications plans to drive student enrolment and enhance the school’s visibility.
• Oversee brand management to ensure consistent messaging and visual identity across all channels.
• Conduct market analysis and competitor research to inform strategy and identify new opportunities for growth.
• Manage marketing budgets and allocate resources effectively to maximise ROI.

Digital Marketing & Communications

Admissions Marketing & Enrolment Support

Events & Promotions

Leadership & Internal Collaboration

Qualifications & Competencies

Other Duties

Perform any other marketing or admissions-related duties as assigned by the school management to support strategic goals.

About UCSI International School Sdn Bhd

The UCSI Schools Group has 3 campuses in Malaysia : Kuala Lumpur Campus, Subang Jaya Campus and Springhill Campus. Two of its campuses focuses on British school curriculum while the other one focuses on the IB. While maintaining a strong focus on core curriculum which includes British school curriculum with Cambridge IGCSE and International Primary Curriculum, we aim to complement the formal curriculum with a series of CCAs which students’ experiences form a cornerstone of their holistic education for the 21st century. The rapid advancement of technological innovations, global competition, and a push towards a knowledge-based economy require that our students learn to have a repertoire of soft and hard skills to enable them to succeed in a future economy that is still in the making. Through our unique CCA experiences, our students can exhibit soft skills like creativity, leadership abilities, teamwork, flexibility, communication skills, resilience and an enterprising spirit that will enable them to stay relevant for the future. UCSI International School focuses on eight critical characteristics in our learning content and experiences. The rapid advancement of technological innovation, global competition, and a push towards a knowledge-based economy require that our students have a repertoire of soft and hard skills. We therefore place a strong emphasis on Character Education, Global Citizen Skills, Problem-based Collaborative Learning, and co-curricular activities amongst others, forming a truly holistic education for the 21st century. Our emphasis in education isn’t only labelled in academic and creative excellence, but to equipped students with 21st century skills such as character, communication, collaboration, creativity, critical thinking, while inculcating virtues such as integrity, honesty, and empathy in our students. We believe that students that have a developed moral compass and practical wisdom in a challenging and fractured world will make a positive impact for life.

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