Head of Marketing - Established Pharmaceuticals Division (EPD)

Head of Marketing - Established Pharmaceuticals Division (EPD)

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Overview

This position is based in Petaling Jaya, Selangor, within the Established Pharmaceuticals Division (EPD). EPD focuses on delivering high-quality, trusted medicines that help improve health outcomes for patients across various therapeutic areas.

As the Head of Marketing , you’ll lead the ethical, OTC, and vitamins portfolio, driving market leadership and revenue growth. You’ll collaborate closely with commercial operations, regulatory, finance, and business development teams to develop and execute impactful marketing strategies across offline, online, and digital channels.

What You’ll Do

• Lead and develop marketing strategies for EPD Ethical and OTC portfolios, focusing on HCP / patient insights.
• Set market share objectives, sales targets, and performance goals.
• Drive execution of marketing initiatives and campaigns across ethical and trade channels.
• Support the vitamins portfolio in collaboration with distributors and internal stakeholders.
• Build and lead digital and e-commerce strategies for the OTC portfolio.
• Champion multichannel engagement (MCE) strategies to enhance HCP reach and satisfaction.
• Introduce value-added services (Beyond the Pill) for HCPs, pharmacists, and patients.
• Manage brand budgets and expenditures effectively.
• Identify and develop business cases for new product opportunities.
• Oversee new product development aligned with market trends and business goals.
• Provide leadership and mentorship to direct and indirect reports.

Required Qualifications

Preferred Qualifications

Seniority level

Employment type

Job function

Industries

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