Senior KOL Marketing Lead – Malaysia FMCG & E‑commerce

A leading health and beauty chain in Malaysia is seeking an experienced KOL and Influencer Marketing Manager. This role involves developing end-to-end influencer campaigns, managing relationships with content creators, and analyzing performance metrics for optimized strategies. The ideal candidate will have 2-3 years of experience within influencer marketing, ideally in FMCG or retail sectors. Strong project management and data analysis skills are required to drive sales through effective creator collaborations.

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