Product Marketing Manager

Join Our Team

At Cohu Malaysia, we are committed to driving innovation and excellence in the semiconductor industry. Our mission is to create a dynamic and inclusive work environment where every team member feels a sense of belonging and has the opportunity to make a meaningful impact. By joining us, you will be part of a collaborative and forward-thinking workforce dedicated to shaping the future of technology.

Unleash your Potential

We are looking for a Product Marketing Manager to join our team. In this role, you will drive product marketing for ATE products through differentiated positioning, go-to-market strategy, and customer insights. Key responsibilities include planning and executing product launches, creating sales enablement tools, developing impactful content, and collaborating cross-functionally with Product Management, Engineering, and Sales. The position also focuses on tracking performance through marketing KPIs such as lead generation and sales pipeline impact.

Impact You Will Make

• Market Positioning & Messaging : Develop differentiated messaging and positioning for ATE products based on deep understanding of customer needs, competitive landscape, and technology trends.
• Go-to-Market Strategy : Own product launch planning and execution, including sales enablement, content creation, and campaign development.
• Customer & Market Insights : Conduct market research, customer interviews, and competitive analysis to inform product strategy and roadmap prioritization.
• Sales Enablement : Create and deliver sales tools, training materials, and presentations that empower global sales teams to effectively communicate value propositions.
• Content Development : Collaborate with technical teams to produce high-impact collateral including datasheets, white papers, case studies, and product videos.
• Cross-Functional Collaboration : Partner with Product Management, Engineering, and Sales to align on product strategy, pricing, and customer engagement.
• Performance Tracking : Measure and report on product marketing KPIs including lead generation, and sales pipeline impact.

Our Ideal Candidate

Why Join Us?

At Cohu Malaysia, we offer a collaborative work environment that fosters growth, innovation, and a commitment to excellence. You'll have the opportunity to work with cutting-edge technology and make a significant impact on our products and processes.

We value our people and offer them :

Apply Today!

If you're ready to take your career to the next level and work with a team that's pushing the boundaries of technology, apply now to join Cohu Malaysia as a Product Marketing Manager!

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