senior executive, crm

Job Responsibilities

• Assist in the planning and execution of CRM and loyalty campaigns across multiple channels
• Monitor, analyze, and report on campaign performance and customer insights
• Manage customer segmentation to enable targeted marketing efforts
• Develop and implement loyalty programs to drive acquisition, activation, and retention
• Oversee customer communications, including EDMs, push notifications, and in-app messaging
• Ensure CRM system accuracy and maintain data integrity
• Ensure compliance with data protection regulations and best practices for data privacy and security.
• Manage e-voucher programme, covering setup, training, and field support
• Collaborate with internal teams, mall marketing, and external vendors to deliver campaigns
• Address member feedback, inquiries, and complaints promptly and professionally
• Keep abreast of CRM technologies, automation tools, and industry best practices
• Track and manage monthly CRM expenses and budgets

Requirements