Assistant Manager, Media Management & Optimization

Requirements

Role Summary

We are looking for a digitally savvy, detail-oriented, and results-driven individual to join our Group Marketing team as an Assistant Manager / Manager II, Media Management & Optimization. This role is responsible for driving impactful and cost-efficient paid media strategies, managing our Advertising & Promotions (A&P) budget, and leading social media planning and execution across Property Development, Retail, and Leisureverticals. You will collaborate closely with internal teams, media partners, and creative agencies to execute integrated campaigns that grow brand visibility, engagement, and business impact.

Key Responsibilities :

This position will be responsible to manage and execute : media (paid, owned & earned) and social assets management.

1. Strategic Media Planning & Execution

• Develop integrated media plans (digital, social, traditional) based on business objectives and customer journeys.
• Support launches, tactical campaigns, and always-on branding efforts across residential, commercial, retail malls, and leisure offerings.
• Translate marketing briefs into smart media channel strategies that drive visibility and conversion.

2. Advertising & Promotions (A&P) Budget Management

3. Media Buying, Negotiation & Optimization

4. Performance Analytics & Reporting

5. Stakeholder & Agency Management

6. Governance, Documentation & Compliance

Requirements :