Junior Social Media SpecialistThe Parentinc • Kuala Lumpur, Kuala Lumpur, Malaysia
Junior Social Media Specialist
The Parentinc • Kuala Lumpur, Kuala Lumpur, Malaysia
16 days ago
Job descriptionPlan, create, and manage content across Instagram, TikTok, Facebook, LinkedIn, X / Twitter. Build and execute monthly content calendars aligned with brand campaigns. Track and analyze KPIs (engagement rate, CTR, follower growth, leads generated). Optimize content based on analytics and audience insights. Coordinate influencer collaborations and partnerships. Manage online communities, responding to comments, messages, and customer inquiries. Support crisis communication and maintain brand reputation online. Content strategy & calendar planning. Advanced copywriting (brand tone, storytelling, call‑to‑action writing). Performance analytics & reporting (Google Analytics, native platform insights). Basic SEO & hashtag strategy for organic reach. Community management & reputation handling. Collaboration with design, commercial, community, and influencer teams. Short‑form video editing (CapCut, Adobe Premiere Rush, Canva Pro). Fluent in Malay and English. Content & Scheduling : Meta Business Suite, Hootsuite. Design & Editing : Canva, CapCut. Analytics : native platform insights. Experience with A / B testing and content performance optimization. Ability to train / junior team members or interns. Bachelor’s Degree in Communication / Marketing / Digital Media (or related field). Strong understanding of digital marketing fundamentals and consumer behavior. Proven ability to balance creativity with analytical decision‑making. Ability to work with regional team. Competitive Salary Package (Base Salary and Commissions). Annual Salary increment. Permanent Contracts. Social Security and Medical insurance. Annual leave 12 days per year. Birthday Leave. Flexible working hours.
Junior Social Media Specialist
The Parentinc WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
We are the number one parenting community platform in Southeast Asia, helping parents have healthy pregnancies and raise healthy children and families. We reach over 30 million users per month on our website and app, and are available in 11 languages across 13 countries.
We are loved by parents – we created the world’s best parenting app with over 100k ratings at a 4.9★ Rating.
Why join us?
- Join the market leader. The Parent Inc is the #1 direct‑to‑consumer mom and baby brand and the largest parenting community in the region.
- Ample growth. We plan to scale our revenue 3× in the next 18 months, with valuation doubling roughly every year, backed by investors such as Fosun, JD.com, Vertex Ventures and others.
- Work with a diverse team. Join leaders with experience in large multinationals, startups, consulting, across our seven markets : Singapore, Mumbai, Jakarta, Ho Chi Minh, Manila, Kuala Lumpur, Bangkok.
- Innovative environment. We offer media solutions, market research, affiliate marketing, social media influencer management, and more.
- Career push. Grow the current business unit from 1 to 10 with support from country and regional teams—a stepping stone for broader or regional opportunities.
About The Role
This role will own and be responsible for engagement across the Asianparent social media channels.
Job Scopes
Core Skills
Tools to Showcase
Nice‑to‑Have (for next‑level growth)
Qualifications
Benefits and Perks
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Consumer Services
Referrals increase your chances of interviewing at The Parentinc by 2x.
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Social Media Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia
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