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Manager, Marketing Communication

Manager, Marketing Communication

Samsung Electronics PerúKuala Lumpur, Kuala Lumpur, Malaysia
1 day ago
Job description

Manager, Marketing Communication page is loaded## Manager, Marketing Communicationremote type : On-sitelocations : Mercu 2, Kuala Lumpur, Malaysiaposted on : Posted Todaytime left to apply : End Date : November 6, 2025 (30 days left to apply)job requisition id : R

  • Position Summary
  • Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.
  • Role and Responsibilities
  • Lead the end-to-end planning and execution of integrated marketing strategies across ATL (TV, radio, print), digital (social, programmatic, content), and on-ground activations, ensuring consistent brand voice and alignment with business goals.
  • Champion the development and execution of brand and corporate marketing campaigns, driving consumer awareness, brand equity, and sales conversion through a holistic 360° approach.
  • Drive strategic media planning and buying, working closely with external partners, including press, online media, magazines, POSM vendors, outdoor advertising, event agencies, and public relations consultants to negotiate cost-effective and impactful placements.
  • Collaborate cross-functionally with internal teams, including product marketing, retail, digital, and sales teams to ensure campaigns are aligned with business strategies and product roadmaps.
  • Serve as the primary liaison with creative and media agencies, managing the briefing process, reviewing creative materials, and ensuring timely execution and delivery.
  • Oversee campaign performance tracking, leveraging market insights, competitor intelligence, and campaign analytics to measure effectiveness and drive continuous improvement.
  • Manage and optimize the annual marketing budget, ensuring efficient allocation of resources while maximizing return on marketing investment (ROMI).
  • Support the execution of brand-led events, product exhibitions, sponsorships, and other experiential marketing programs to engage consumers and elevate brand perception.
  • Ensure consistent internal communication across departments, enabling alignment and smooth execution of marketing initiatives from planning through to post-campaign evaluation.#LI-SME #LI-MidSenior
  • Skills and Qualifications
  • Bachelor’s Degree in Marketing, Mass Communication, or a related discipline.
  • Minimum 8 years of experience in a consumer industry marketing role. Candidates from advertising agencies, telecommunication, or FMCG industries are strongly encouraged to apply.
  • High adaptability to adjust to changing market conditions and emerging technologies
  • Excellent communication and interpersonal skills with good organization and planning skills
  • Proficient in Microsoft Office Suite – Word, Excel, PowerPoint.
  • A creative, proactive team player who can work independently and manage tight timelines.\
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Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia