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KOL Marketing Specialist

Trade WKuala Lumpur, Kuala Lumpur, Malaysia

2 days ago

Job description

Trade W is a leading multi-asset trading platform providing secure, convenient, and efficient trading solutions with over eight years of industry experience. With more than 5 million active users, Trade W offers a wide range of CFD trading services including forex, cryptocurrency, stocks, indices, metals, and commodities via its app and website.

The company is dedicated to empowering global traders by providing accessible tools, knowledge, and opportunities. By integrating advanced technology with a world-class trading environment, Trade W ensures a seamless, efficient, and transparent user experience for every trader, aiming to build an inclusive and future-focused global trading ecosystem.

Role Description

We are seeking a KOL Marketing Specialist to join our team in Greater Kuala Lumpur (on-site, full-time) . In this role, you will be responsible for identifying and engaging key opinion leaders (KOLs), building strong influencer networks, and driving impactful campaigns that expand our presence in the financial services industry. You will play a key role in boosting trading volume, strengthening brand visibility, and establishing long-term strategic partnerships.

What You’ll Do

Identify, recruit, and engage KOLs across financial and fintech communities (YouTube, TikTok, Instagram, Telegram, LinkedIn, etc.).
Negotiate collaboration terms, campaign deliverables, and performance KPIs.
Design, launch, and manage campaigns that increase trading activity and user engagement.
Conduct market research to discover new opportunities and unmet client needs.
Build and maintain long-term partnerships with KOLs, agencies, and industry networks.

What We’re Looking For

Proven experience in marketing strategy, campaign execution, and sales support.

Fluency in English and Mandarin (spoken & written) – essential for engaging with diverse client bases.

Bachelor’s degree in Marketing, Communications, Business, or a related field.

In-depth knowledge of social media platforms and the KOL landscape in finance / fintech.

Skilled in negotiation, campaign management, and influencer relationship-building .

Seniority level : Entry level

Employment type : Full-time

Job function : Marketing and Sales

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Marketing Specialist • Kuala Lumpur, Kuala Lumpur, Malaysia