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Digital Marketing

Digital Marketing

AJobThingKuala Lumpur, Kuala Lumpur, Malaysia
19 days ago
Job description

Requirements

  • 3+ years experience with Meta Ads Manager, Facebook pixel implementation, and A / B testing.
  • Proven track record managing successful lead generation campaigns with measurable results.
  • Expert at building conversion funnels that deliver qualified leads to sales teams.
  • Strong experience with ad platforms, targeting options, and optimization techniques.
  • Proficiency with Google Analytics and other performance tracking tools.
  • Team leadership experience with ability to develop marketing talent.
  • Data-driven mindset with focus on metrics and continuous improvement.
  • Understanding of CRM systems and lead management processes.
  • Understanding the "leads = revenue" connection.
  • Analytical thinker who makes decisions based on data.
  • Problem solver & forward-thinking approach to campaign innovation and platform changes.

Responsibilities

  • Lead and mentor a team of social media marketers focused on lead generation.
  • Plan and execute ad campaigns across Meta (Facebook + Instagram), LinkedIn, X or RedNote.
  • Create effective lead generation funnels : ad form / landing page lead handover.
  • Establish and maintain a feedback loop with the sales team to ensure lead quality.
  • Manage campaign budgets to optimize cost-per-lead (CPL) and ROAS (return on ad spend).
  • Provide regular performance reporting on conversion rates, lead quality metrics, and ROI.
  • Develop lead qualification criteria aligned with sales team needs.
  • Maintain regular communication with sales team leaders on lead quality.
  • Adjust targeting and campaigns based on sales conversion feedback.
  • Track lead-to-customer journey metrics and optimize accordingly.

    • Benefits

    Working hours Monday - Friday (Semi flexi working hours)

    Benefits

  • Casual Attire
  • Hot-desk concept environment
  • Nearby LRT
  • Attendance Bonus
  • EPF /  Socso
  • Annual Leave.
  • Medical Leave.
  • Dental & Optical.
  • Panel clinic

    • Additional Benefits

  • Near to Public Transport

    • Skills

    Digital Advertising Lead Generation Meta Ads Analytics

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    Digital Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia